Its a Bird, Its a Plane, its…. Flying Brands?

Flogos Pepsi

Picture the Calgary skyline filled with Nike swooshes. Or the golden arches of McDonald’s gently drifting over Vancouver.  Well a unique company has come up with a way to fill the sky with foamy clouds shaped like corporate logos – Flogos, as they refer to them. Former magician Francisco Guerra developed a machine that produces tiny bubbles filled with air and a little helium, forms the foam into shapes and pumps them into the sky. Walt Disney Co. is using one to send out foamies shaped like Mickey Mouse heads into the air at Walt Disney World, Mr. Guerra said.

“It’s a shock factor when you look up and there’s a logo over your head,” said Mr. Guerra, whose company, Snowmasters, also makes machines that churn out fake snow and foam.

How it Works?

A boxlike contraption produces a specially formulated white foam and forces it upward through a stencil. Once the foam is several inches thick, a metal cutter slices it and a faux cloud floats away.

The Numbers

A single Flogo can travel as far as 30 miles and as high as 20,000 feet, says Francisco Guerra, and the machine can produce one every 15 seconds. The maximum width is 4 feet.

The Impact

The foam is environmentally safe because it’s mostly water, air and a soapy agent that creates bubbles, Mr. Guerra says. Flogos pop just like bubbles and disappear when they hit a tree or building, sometimes leaving a powdery residue that blows away.

Note Kathleen Bergen, a Federal Aviation Administration spokeswoman, said Flogos would probably fall under rules pertaining to balloon launches. She said a local FAA office would need to be contacted before a Flogos launch so that pilots could be notified about it.

Matt Leible of Generation Outdoor, a New York agency specializing in outdoor advertising, said the Flogos machine’s $3,500-per-day fee is a bargain compared to skywriting ($4,500 per day) or an airplane towing a banner ($5,000 per day).

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