MCNABB ROICK Merges Science & Curiosity

There are those that create brilliant events and then there are those that create pure brilliance and infuse it into every minute facet of an event; intricately playing innovation and creativity like a well-written symphony. The latter is McNabb Roick. Skill and artistry are seamlessly woven into everything they touch and their latest masterpiece, the 10th annual RBC Innovators’ Ball is no exception.

This feat of event brilliance took place on Nov. 7, 2017, at the Ontario Science Centre with a 500+sold out crowd who collectively raised

$650,000 net in support of the Science Centre and its children’s programs. That is a 30% increase over last year and the highest net revenue since inception.

This year celebrated a science -and-curiosity theme featuring Ted-style talks from three remarkable speakers on how artificial intelligence and technology is transforming healthcare.

• Kamran Khan, MD, MPH, Founder and Chief Executive Officer, BlueDot, on infectious disease and the effect of globalization on our approach to treatment;

Brendan Frey, Entrepreneur, Professor, Scientist, and Engineer, on the influential roles artificial intelligence and advanced biomedical technologies, can play in treating disease;

• Andrea Palmer, Founder and Chief Executive Officer of Awake Labs, on leveraging artificial intelligence to rethink the treatment of mental illness.

The “progressive event” had guests beginning their evening in the centre’s Hot Zone before moving to the cocktail reception in the Rock Paper Science Hall where they could watch robots in action and don virtual reality goggles to experience state of the art sponsor activations.

Next, they moved on to dinner in the Special Exhibit Hall where the walls were wrapped in floor-to-ceiling screens that transformed the event and presentations into a fully immersive experience. The 14’ tall projection surfaces housed -creative video content and custom animation to visually express the various topics of the Ted Talks while also creating an event environment that highlighted the best of Toronto during the dinner service. The massive projection area was also used in a state of the art live and online auction allowing guests to completely engage in the bidding.

To see more inspiration from McNabb Roick, visit www.sbimre.com.

Projection mapping is still a relatively new technology that completely changed the way event planners design. We were limited by the size of a screen or scrim and using static props and backdrops to create themed scenes, Now we can“ create the illusion that the guest is immersed in a forest, or in the depths of the ocean, or even in space. It can change in an instant and is truly limitless.

— Jeffry Roick, Director, McNabb Roick Events

“We look forward to this event every year as it tasks us to combine our strengths as designers with innovation and science. As technology advances, we patiently wait for it to become more mainstream to the point where we can incorporate it into designing event environments.”

— Jeffry Roick, Director, McNabb Roick Events

 

EVENT DESIGN AND MANAGEMENT
McNabb Roick Events

CREATIVE WALL CONTENT
The Mustard Shop

AUDIO-VISUAL
Westbury National

CATERING
L’eat Catering

FUNDRAISING TECHNOLOGY
Givergy

EVENT STAFFING
The Butler Did It

CARPET
Reznick Event Carpets

DECOR RENTALS
Divine Furniture Rental
Detailz Couture
Around the Table
Chair-man Mills

VALET
Northern Valet

EVENT SPONSORS:

TITLE SPONSOR
RBC

DIAMOND SPONSORS
Air Canada, Amadeus IT Group, Cossette, IBM

AMETHYST SPONSORS
Accenture, Barrick Gold Corporation, G Adventures, Google, Interad, Samsung Canada, TELUS

IN-KIND SUPPORTERS
Citizen Relations, CV Studio, McNabb Roick Events, Toronto Star

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