2021 Sponsorship Marketing Awards (SMAs)

Redstone Agency, rocks the SMA’s.

The Sponsorship Marketing Council Canada (SMCC) was created in 2004 to drive advancements in the field of sponsorship marketing. Its mission is to help brand marketers, agency partners and sponsorship properties unleash the power of sponsorship marketing through education, collaboration and access to best practices in the

The annual Sponsorship Marketing Awards, also known as the SMAs, was first launched to recognize sponsorship marketing excellence by rewarding the achievements of properties, brands, and agencies that have maximized the return on their investments in sponsorship marketing. The SMAs have quickly become a cornerstone of the
Sponsorship Marketing Council Canada is an anticipated national event in the Canadian marketing calendar. 

Due to COVID-19 restrictions, the 2021 Sponsorship Marketing Council Canada team set out to create an innovative and interactive virtual experience where sponsorship marketers from across Canada could join SMCC to recognize sponsorship marketing excellence at the 21st Annual SMAs. The SMAs recognize and rewards the achievements of properties brands, and agencies that have maximized the return on their investments in sponsorship marketing throughout thirteen categories.

This 2-hour a virtual award ceremony was hosted by Sportsnet anchor Evanka Osmak and included a live DJ to open and close the show, breakout networking sessions with debate games to engage attendees, and hand-delivered swag
bags to those in attendance.

The SMAs were hosted on Hopin, an all-in-one event management platform that creates
an immersive virtual event experience for your audience. Using this platform allowed SMCC to fully engage the attendees in an innovative way beyond the usual virtual events we have been accustomed to over the past few years.

lm studio to live stream the award show content to a remote audience; this hybrid experience brought the industry together to celebrate the best-in-class sponsorship marketing campaigns during a time of uncertainty. It was tremendously well received and set numerous records for the number of case submissions (+45% YOY), registrants
(+33% YOY) and non-member registrants (+67% YOY).

Congrats to everyone who helped make this event a great success, & good luck at the Canadian Event Awards Gala from  Liberty Grand Entertainment Complex on Sept 28, 2022. The CEA Gala is the last event of CSE Live 2022, EventFest, Canada’s premier event for Canadian event professionals and can be found here.

Get your tickets now at CSELive.ca.