Marketing to Gen Z can be challenging for event marketers as this generation is tech-savvy, socially conscious, and diverse. Traditional marketing methods may not work, and a new approach is necessary to…
Feeling a little overwhelmed by the ‘busyness” of everything you have on your plate? I have a few pro tips that might help you stay organized and minimize the “busy anxiety.” ONE:…
Five Ways to Handle a Bad Google Review When it comes to running a business, online reviews can make or break your reputation. A string of negative reviews on Google can be…
After two years of virtual award galas, the Canadian event community came back together to celebrate the 25th Annual Canadian Event Awards live from the fabulous Liberty Grand in Toronto, Canada, hosted…
Redstone Agency, rocks the SMA’s. The Sponsorship Marketing Council Canada (SMCC) was created in 2004 to drive advancements in the field of sponsorship marketing. Its mission is to help brand marketers, agency…
The goal of this event was to ask: Where do compassion science and climate science meet? What we do not have yet is the urgency of action that will make and sustain…
Throughout the epidemic, one of the largest obstacles for philanthropic and non-profit organizations was their ability to stay in touch with donors. They could not congregate inside the gallery due to COVID,…
The Juno Awards celebrate Canadian music; the Opening Night Awards is traditionally the party and celebration for artists and their teams. The e=mc2 events team was hired to produce the event presented…
The Brightside Beerfest Booth designed by OneWest events was an outstanding example of outside the box thinking impacting the opportunity for engagement and awareness The initial engagement started well before the Beer…
Wali Shah Spoken Word Artist As an alumnus of RBC’s Top 25 Canadian Immigrants, Wali Shah is a poet and public speaker. He’s delivered TED talks, created poetry for corporate events, narrated…
A Pearl in the City Introducing the Pearle Hotel and Spa, Burlington’s Most Spectacular New Venue The Pearle Hotel and Spa, situated on the water in Burlington, Ontario, is a spectacular property…
Toque Catering Takes Gourmet Into the Wild. The wedding was in the making for over a year. The bride asked for a 100-person long table dinner in the middle of the Cowichan…
A winner of last year’s Best Creative Solution For the 2020 Leafs & Raptors Playoff Campaign, BondBrand Loyalty helped Ford of Canada reward fans who’ve gone above & beyond in their community…
One of the lessons learned from Covid is not to take anything for granted, from our relationships with friends and family to the affection of a spouse to the opportunities and passions…
We’ve gone through a dramatic evolution of the human experience and have a story to tell. Today marks seven hundred and fifteen days since our world changed. It’s been seven hundred and…
FLASHBACK TO 2018 CANFAR AND PARTNERS MASTER THE ART OF ENTERTAINMENT AT BLOOR STREET ENTERTAINS Every year, the Canadian Foundation for AIDS Research(CANFAR) and Yorkville’s most prestigious retailers and galleries collaborate on…
As you might imagine, when working in the arena of live experiences for a living, event professionals run into all sorts of opportunities to Creative Problem Solve. Stacy Harwood of One West Events and…
Expert event professionals weigh in on the most important things to be mindful of as we reopen our industry. The country is opening up, masks are coming off, and we are getting…
Warner Brothers challenged Rooftop Creative to produce an over-the-top visual experience for the MATRIX movie premiere, and the result was spectacular Inspired by the Matrix code, known in production circles as…
Guess who’s joining the CSE team?; She’s a trendsetter, an influencer, & a builder; She’s a leader, an entrepreneur, a friend and an inspired creative event professional and today, we’re proud…