Bring the Movies to Your Event

Imagine throwing a party at a drive in movie, add cocktails, branding, dinner and entertainment and you have the makings of a magical movie night event for your larger than life corporate clients, fundraisers or social events.

Outdoor Movie experiences offer a fun and enjoyable night. There's nothing like sitting under the stars  watching your favorite flicks – classic or current! Small backyard events, larger private bookings or full scale public performances, Big Screens come in a variety of sizes to suit your needs and budget.

Only the best equipment is used at our events. Airscreen inflatable screens built to stand the test of extensive use. World class Christie projectors that ensure a reliable, clear and the brightest image in the industry. Audio is fed through leading edge audio components to deliver amazing sound no matter where the event is held. Party Cinema's in Toronto offers professional, knowledgeable crew set up, operate and take down each event with high efficiency running a very tight show from arrival to final departure.

The screens and service can be used for more than just movies. Think video dance parties,product launches, experiential marketing and other special events …

Party Cinemas offers Live Text to Screen Messaging and Live Tweet to Screen Messaging. Both of these services feature: Live voting, polling, slide show, MMS texting and of course, standard texting & tweeting. Imagine the possibilities! Other services available for TV's or Projection are powerpoint presentations, demonstration videos, live web browsing, logo placement to build brand awareness, sponsor recognition and several others.

www.partycinemas.com

Jessica Gorlicky Brings Art to Life

Really Cool Team Building & Slick Ideas with Iceculture

CN Tower Brings Extreme Events to Toronto

The hottest thing to hit Toronto's event scene is coming soon in the form of a death defying corporate team building and event activity in the heart of… or should we say on top of the city's most famous landmark.

Canada’s National Tower announced the imminent opening of its new extreme attraction, EdgeWalk at the CN Tower. The first of its kind in North America, EdgeWalk is the world’s highest full circle hands-free walk on a 5 ft (1.5 m) wide ledge encircling the top of the CN Tower’s main pod, 356m, (1168 ft , 116 stories) above the ground. This adrenalin-fueled experience will allow thrill seekers to walk the edge of one of the world’s greatest man-made wonders beginning summer 2011.

Get Dirty in the Kitchen -Vancouver TeamBuilding Idea

Groups  looking for a different (and delicious) way to get to know each other a little better would do well to explore the options offered by The Dirty Apron Cooking School, located on Vancouver’s downtown peninsula. The school is one of Vancouver’s most unique venues, available for full facility hire, tailored hands-on cooking classes or bespoke dining experiences. There’s no better way to reward, unite and inspire a team of people than spending time together learning, tasting, having fun, and of course, cooking.

The Dirty Apron offers four different styles of experience offering many ways to get that apron dirty! For the full hands-on effect, their team-building activities turn up the pressure, while their in-depth cooking classes allow everyone to cook each course together before sitting down to dine as a group. For those looking for a more leisurely pace, the "demonstration dine" experiences leave the group to watch the dishes being demonstrated before enjoying them. The school can also host special events that make use of their unique space, which offers seated dining for up to 40 guests, or reception space for up to 100.
www.dirtyapron.com (courtesy of Vancouver Trade Talks, Tourism Vancouver)

Its a Bird, Its a Plane, its…. Flying Brands?

Picture the Calgary skyline filled with Nike swooshes. Or the golden arches of McDonald's gently drifting over Vancouver.  Well a unique company has come up with a way to fill the sky with foamy clouds shaped like corporate logos – Flogos, as he they refer to them. Former magician Francisco Guerra developed a machine that produces tiny bubbles filled with air and a little helium, forms the foam into shapes and pumps them into the sky. The Walt Disney Co. is using one to send out foamies shaped like Mickey Mouse heads into the air at Walt Disney World, Mr. Guerra said.

"It's a shock factor when you look up and there's a logo over your head," said Mr. Guerra, whose company, Snowmasters, also makes machines that churn out fake snow and foam.

HOW IT WORKS – A boxlike contraption produces a specially formulated white foam and forces it upward through a stencil. Once the foam is several inches thick, a metal cutter slices it and a faux cloud floats away.

THE NUMBERS -A single Flogo can travel as far as 30 miles and as high as 20,000 feet, says Francisco Guerra (below), and the machine can produce one every 15 seconds. The maximum width is 4 feet.

THE IMPACT -The foam is environmentally safe because it's mostly water, air and a soapy agent that creates bubbles, Mr. Guerra says. Flogos pop just like bubbles and disappear when they hit a tree or building, sometimes leaving a powdery residue that blows away.Experts weigh in

Note Kathleen Bergen, a Federal Aviation Administration spokeswoman, said Flogos would probably fall under rules pertaining to balloon launches. She said a local FAA office would need to be contacted before a Flogos launch so that pilots could be notified about it.

Matt Leible of Generation Outdoor, a New York agency specializing in outdoor advertising, said the Flogos machine's $3,500-per-day fee is a bargain compared to skywriting ($4,500 per day) or an airplane towing a banner ($5,000 per day).

Need Snow Inside in June?

Planners in need of snow inside in June have lots of options but what about the chill that goes with that white fluffy stuff? introducing Snowmasters new CO2 Jets. The cool part of this product is that it not only snows on your event wherever and whenever you want, but it also chills yourr event down to a  nippy 30 degrees in 6 seconds. Cryo Jets instantly creates special effects plumes of icy mist going up 30 feet high. These small effective machines can be hung from truss or mounted on just about anything. You can create mist, fog and snow and when you release the control the fog is gone in seconds. No need to worry about alarms because it leaves no trace in the air.   Those worried about chemicals need not be concerned. Carbon Dioxide, CO2, is a tasteless, colorless, odorless, nonflammable, liquefied gas. Carbon dioxide is an integral part of the basic life cycle in nature. It is exhaled by humans and animals, then used by plants to help them grow. Plants, in turn, release oxygen, which people depend on for survival. The nozzle sprays the liquid up into the air causing the surrounding humidity to condense into fog.
 

Incredible Talent Abounds at WinterCity Festival

Corporate Planners Looking for Innovative Ideas Take Note!

Toronto’s seventh annual WinterCity Festival presented by RBC celebrated culture, creativity and cuisine with  a series of free stunning spectacles at Nathan Phillips Square, specially-created indoor entertainment at Toronto’s cultural venues, and a series of one-of-a-kind culinary events with some of the city’s most revered chefs and restaurants.

“From ancient mid-winter festivals in Greece and Rome to mid-winter festivals across the world today, common themes are found: feasting, fire, parades, processions and performing arts,” said Rita Davies, Executive Director of Culture, City of Toronto. “The city came alive this winter as we explored these themes through music, theatre, dance and food”

WinterCity is 3 festivals in 1: the WOW! Series at Nathan Phillips Square, the Warm Up! Series at Toronto’s cultural venues, and, the ever-popular restaurant promotion and culinary event series, Winterlicious.  

One of the highlights included Compagnie Les Passager, one of Europe’s most innovative and visually compelling theatrical and artistic troupes. The French company transforms public space through the use of scaffolding, pyramids, cables, ropes and nets to create a massive 210m2 colourful vertical fresco. High above the audience’s heads, the actors perform dance and acrobatics on the vertical stage’s  landscape, which changes to reflect each of three separate and visually stunning shows.

 Time Is… is inspired by traditional and contemporary Chinese culture. Through specialized choreography and martial arts training, the performers take audiences on a journey through the seasons as time flows around them.

Namastey is a theatrical and choreographic spectacle based on the famous themes from the Indian movie world; a Bollywood-inspired performance that revolves around the story of a young Indian woman travelling to London where she falls in love with a Royal Navy captain.

 Cosmogonia recounts the Book of Genesis in a succession of 12 scenes played and danced on a background of projections of images portraying the Elements, urban labyrinths and the mystery of life over a soundtrack of dramatic industrial music.

The Flaming Lotus Girls, another incredible show set Nathan Phillips Square aglow with large scale interactive fire and steel installations. Angel of the Apocalypse is an elegant sculptural environment that rises from the earth in the form of an abstracted bird. As the Angel’s head and wings come alive with fire, audience members are invited to move around and between the blazing feathers and can interact with the sculpture by operating the propane flame effects of the inner wings.

Tim Horton’s Ice Breakers Skating Parties added international fare to the festival with celebrations of the music and traditions of mid-winter festivals from around the world on the iconic rink at Nathan Phillips Square.  These included Chinese Lantern Festival, Paris Carnival, Winter Carnival Holiday, Brazilian/Caribbean Carnaval, Festival du Voyageur, Nightly DJ skating parties

Audiences also enjoyed Mythical Ice, in which teams of ice carvers bring to life gods and goddesses that reflect winter, snow and ice. The sculptures were inspired by figures from around the world including Yuki-onna, Ullr, Inuit Sea Goddess, Jack Frost and Snegurochka.

Winterlicious at Toronto’s Restaurants complimented the events at the square as Winterlicious presented by American Express® offered tasty specials at a variety of the city’s most popular venues.

Designing Trendz Warms Up Winter

Toronto’s Designing Trendz brings some heat to TO with their tropical inspired holiday party. The event was created for HOOPP, one of the largest pension plans in Canada for their annual holiday party at which guests and employees of HOOPP theme their attire and are awarded prizes for their costumes. This event took place in their offices at so dramatic décor was required to ‘whisk” guests away from the office mindset to the warm tropical beaches where tacky Hawaiian shirts, Tiki bars, Surfers and White Sandy Beaches ruled supreme. Design elements included a thatched roof surf shop named for the CEO as Crocker Dude Surf Shop and picnic tables authentic to the surf styles of California . The inside wall of the room was draped in white sheers and  with orange up lighting to give the room a soft sunset like glow. At the opposite side of the space a “le flame” bases fire pit was reconstructed and log stools were placed around. Daniel et Daniel created a delicious smores treat to complete the ambiance. The two bars were made of bamboo complete with a bamboo roof and accented with life savers and lanterns.

                                                                                                     A custom printed beach backdrop complemented the DJ, a fun loving “Big Kahuna” known on local radio as “The Bear” who also was the emcee for games such as Limbo and the Hola Hoop. His gear was set on a thatched table which sat on a wood dock and was decorated with palms and Tiki god statues. In front of the dock sand was placed to create a beach and was accented with beach toys and sand castles. Beach chair loungers were also used as additional seating and all the seating in the event space came complete with a beach towel.

 As guests entered the venue they were leid and the CEO capped off the event by delivering his message from the life guard tower using a mega phone and the attention was gathered by a red life guard whistle.  

It was a little bit of warmth and whole lot of fun in the middle of a cold Toronto winter.

5th Element Generates Rave Reviews for Adball

   The team at 5th Element Events sure knows how to make a splash on the gala circuit. Last month, in conjunction with Canadian Advertising Week producers – The Institute of Communications Agency & the evenings organizers The Ad Women of Toronto, 5th Element designed the inaugural ADBALL -  A Fashion Fetish event for 500 of Toronto’s top Ad-execs and fashion royalty!

 There were so many pieces to put in to place for a single event but when all was said and done, this was an extremely unique event with some jaw dropping features.  5th Element designed the focus in the room to revolve around the custom fashion show runway by creating all the bar space surrounding….it was spectacular and the bar stayed open as the show kicked off.  Flanking the runway…custom chandeliers with 12’ hanging crystals and custom lighting!

Jeanne Beker, host of fashion television took the stage as the emcee and was senstional. The show began with a sexy burlesque style shadow dance behind a custom 6’x8’ frame as part of the stage backdrop. This performance was followed by the show which opened with models wearing Harry Rosen & ANDY THĒ ANH hit the runway.  The male models were all Presidents and CEO’s of Toronto’s top ad firms but undoubtedly, Canada’s Next Top Model contestant Gina Guimont was the evenings runway highlight.

 After the Show, KAJE the house DJ for the evening, hit the tunes as guests hit the floor and sampled some of the exquisite culinary offerings from sponsoring restaurants, Buca Kultura/Nyood, Berber Lounge, Daniel et Daniel, Merci Mon Ami and Lobby. 

 The surprises weren’t quite over yet as Sony recording star Anjulie took the stage with her live band and played a stunning set for the crowd after which guests enjoyed the VIP lounge sponsored by Wind Mobile, the beauty bar from Murale & Blo and danced the night away.

 " It was an amazing night of accomplishments for myself and my team.  We managed to create a California style fashion show for an amazing array of who’s who in fashion & advertising.  From the lighting, entertainment, décor & overall design, I believe this is an event we will be very proud of for a long time….or until we raise the bar again next year." Aaron Kaufman, Creative Director 5th Element Events

 "AdBall made a sensational debut on Toronto's gala circuit. In this industry, you only get one chance to make a first impression, and standing out matters. Our sexy, sell-out event achieved both and raised funds and profile for two meaningful women's initiatives." -Adball Chair & managing director of Narrative Advocacy Media Amanda Alvaro

 The proceeds from the gala will go to Dress for Success Toronto, which since its inception in 2001, has outfitted more than 5,500 women in need with more than 27,000 quality suits, and also to Ad Women's mentorship programs, which help women achieve and maintain career success.

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