“Working with Sol De Janeiro for the Delicia Drench launch was a dream come true” — Monica Gomez, Founder & CEO, The Concierge Club Toronto’s premier event marketing firm, The Concierge Club,…
Experiential Marketing
On the evening of September 28th, 2023, The Carriage Way at Toronto’s Union Station became the stage for an epic event that had influencers buzzing with excitement. The brains behind this unforgettable…
Background: VinFast, a leading automobile brand under Vietnam’s largest private corporation, Vingroup, made a name for itself by becoming the top car seller in Vietnam within 21 months of launching. As part…
Congratulations to OneWest Event’s for their impressive experiential marketing idea that exceeded Connectfirst Credit Union’s expectations! The “Pizza ATM” was a brilliant way to create genuine engagement with the brand while providing…
Marketing to Gen Z can be challenging for event marketers as this generation is tech-savvy, socially conscious, and diverse. Traditional marketing methods may not work, and a new approach is necessary to…
The first messenger box that opened and started playing music was sent out by The Idea Hunters. The gifts inside the box were all related to Valentine’s Day, in addition to the…
Jet Entertainment‘s Experiential Marketing Team was hired by Hersh Realty Group to launch “FourME Condos,” a pre-construction development by The Lash Group. This experience targeted Toronto’s most successful pre-construction realtors and introduced them to The…
By Leanne Calderwood, CMP. You’ve likely heard it said you should “build a personal brand.” And when you work for a larger organization, you may question whether having a personal brand is…
By Stacy Wyatt The name Ducks Unlimited may conjure up images from American commercials about hunting, but in Canada, Ducks is all about conservation. Ducks Unlimited wanted their attendees to understand and…
When you have a great experience at a restaurant you want to tell all your friends about it. The service was impeccable and the décor was on point. And the food? Incredible.…
As event marketers, we seek new ways to excite and engage our attendees. In 2014, we saw that video marketing was starting to take off in the events space. Whether it…