Chad Kaydo has been writing about how brands create events and use experiences as marketing tools for 15 years.
As the first editor in chief of BizBash, he helped launch and build the leading magazine and website for the event industry, sovaldi overseeing BizBash’s print, digital, and social media content until March 2013. He has interviewed the most innovative event marketers, producers, designers, and vendors working today.
Chad now writes about experiences, brands, and culture at thexletter.com, and consults and speaks about event trends and strategy. This spring he will launch an event series for people who are passionate about creating live experiences.
Chad earned degrees in journalism and English at Ohio University in Athens, Ohio. He lives in Fort Greene, Brooklyn, with a black standard poodle called Rhonda.
Add his blog to your bookmarks, you will soon become an xletter devotee like us.