Chill Thrills and Cool Selfies: FIS Snowboard Big Air World Cup by Glam Cam

What an impressive feat by Glam Cam at the FIS Snowboard Big Air World Cup in Edmonton! Despite the frigid conditions, the team successfully executed a 360 video booth activation that captured the iconic snowboard ramp as a backdrop, providing guests with a memorable experience. Their social media savvy approach ensured that attendees shared their experiences, creating thousands of impressions for Explore Edmonton. Kudos to Glam Cam for bringing their A-game to this world-class outdoor winter event!

On December 10th, 2022 Edmonton hosted the first ever FIS Snowboard Big Air World Cup in Commonwealth Stadium – a world class outdoor winter event in a football stadium where the centerpiece was a 147 ft tall & 483 ft long snowboard ramp.

This event welcomed athletes from all over the world & had up to 14,000 attendees. Glam Cam was hired by Explore Edmonton as the main marketing activation to promote guest engagement (up to 14,000 attendees). Concept: Use a 360 video booth to capture guests with the iconic backdrop, while also promoting social sharing Glam Cam executed a full day 360 event in the middle of winter with no heat source. 200+ high quality videos were created, plus 1000’s of impressions were created for our clients.