Lara McCulloch's Master's Workshop
March 30th, 9am – 3pm
Marketing Secrets to Winning Hearts and Capturing Wallets
The Ultimate Workshop for Event Pros to Stand Out, Build Raving Fans & Sell More…even when the competition is cheaper.
We, in the event industry, are in the midst of an epidemic.
The enormous financial challenges of the last few years have left in their wake increased competition, amplified marketing noise and lower prices. More people are fighting harder today than ever before to get to your attendees and prospects. So what are you going to do about it?
In this workshop, we’ll go well beyond tactics to understand why people buy and how you can use this knowledge to build resilient bonds with your ideal customers. I’ll share with you my secret tools for building a brand that breaks through the noise – tools that I’ve honed over 16 years of working with some of the most well known brands in the world. You’ll be given the key to becoming a marketing powerhouse, learning the most powerful communication channels today and how to hone in on strategies that will generate sales and allow you to charge a premium, all while building a community of raving fans.
The Workshop Overview:
Defining the Brand – Going Beyond Logos to Attract & Seduce
- The astonishing reasons why your customers buy, and how you can use this knowledge to cut through the chaos
- Identify your ideal customers/attendees & learn how to create emotional hooks
- Build an irresistible brand manifesto, promise, personality and positioning
Becoming a Marketing Powerhouse – From PR to Social Media, epic ways to turn your efforts into sales & registrations
- Forget complexity, learn how to build a simple and effective marketing plan
- Killer strategies to stop wasting valuable time and start generating real results for your event or business
- A break down of the most unbelievably powerful marketing channels and how to use them to connect to your customer
- The key to building a thriving community of customers and prospects that are engaged all year long
Who should attend?
- Internal event planners
- Independent event planners
- Event suppliers
- Conference organizers
- Marketers
- Community managers
- Anyone responsible for communicating or marketing to customers / attendees
What others have said about Lara’s Workshops:
- "Wow! You completely exceeded my expectations! The session was jam-packed full of valuable and forward-thinking recommendations. Your content was intellectual and relevant and you answered my questions even before I knew I had them!” ~ Stephanie Garbaczewski
- "Once again, you knocked it out of the park! Your session was high energy and clearly articulated. It was the perfect blend of technical and creative, and you armed me with an arsenal of tools…Your understanding of social media and branding is truly a great gift – thank you." ~ Carolyn Ray
- “Lara doesn’t follow, she leads, she defines, and she then shares it passionately, powerfully, and on purpose. In every interaction, I am amazed at her broad brand knowledge, her creative curiosity to know what is going on in the world, and her finely tuned thoughts which bring the relevant to the surface, communicating in a clear and engaging way the nuanced gist alongside the in-depth examples of what works in Social Media, branding and the event industry.” ~ Ryan Hanson, President of Beevents
- “Bringing her extensive marketing and web 2.0 knowledge together with outstanding presentation skills was truly impressive. We thought we knew it all. We were wrong.” ~ Colja Dams, CEO of Vok Dams
- “Her strategic outlook to creative marketing is well honed from her years working alongside some of the best brand thinkers in the world, and this is combined with an intimate knowledge of events, theoretical, creative as well as practical. Her personal communication and presentation skills are beyond reproach. Lara oozes trust and “likability”, yet has the Intelligence, knowledge and practical experience to deliver. One of the best.” ~ Richard Foulkes, Director of Imagination UK
Lara McCulloch | Branding, Marketing + Social Media Strategist . International Speaker
