Design Alert: Pantone Names Color of the Year 2010

pantone color of the year 

Pantone is pleased to announce PANTONE 15-5519 Turquoise, salve an inviting, cheap luminous hue, as the Color of the Year for 2010. Combining the serene qualities of blue and the invigorating aspects of green, Turquoise inspires thoughts of soothing, tropical waters and a comforting escape from the everyday troubles of the world while at the same time restoring our sense of wellbeing.

In many cultures, Turquoise is believed to be a protective talisman, a colour of deep compassion and healing, and a shade of faith and truth inspired by water and sky. Through years of colour word-association studies, we also find that Turquoise represents an escape for too many people, taking them to a pleasant and inviting tropical paradise – even if it is only a fantasy.

Whether envisioned as a tranquil ocean surrounding a tropical island or a protective stone warding off evil spirits, Turquoise is a colour most people respond to positively. It is universally flattering, has appeal for men and women, and translates easily to fashion and interiors—turquoise pairs nicely with any other colour in the spectrum with warm and cool undertones. Turquoise adds a splash of excitement to neutrals and browns, complements reds and pinks, creates a classic maritime look with deep blues, livens up all other greens, and is especially trend-setting with yellow greens.