Mad Bash Group: The Endy Open House

Canadian mattress brand Endy marked the launch of their new line of bedroom furniture by welcoming media and influencers to an Open House in a real Toronto home where they could experience the Endy catalogue in an immersive environment. Mad Bash Group was brought into the project by communications agency Heads + Tales to style the Endy Open House and showcase the Endy sleep products creatively and engagingly. Mad Bash designed and managed the installation of the front entry, panel discussion room, Dreamland activation, and Endy Box photo wall. The outcome was sensational.

To make sure guests knew which house the event was taking place in, a life-sized version of Endy’s distinctive product tag was fabricated and installed on the front porch. Guests were then welcomed to walk on the pink carpet rolled down the front walkway!

Endy hosted a panel discussion on personal style and design trends that was super engaging. For maximum visibility, they positioned it against an arched vinyl backdrop in the brand’s signature pink. It featured modern seating and trendy florals. The conversation, featuring industry experts, focused on how design choices influence sleep quality, home aesthetics, and personal well-being. Attendees had the chance to engage in a lively Q&A, gaining insight into the creative process behind Endy’s latest collection. 

For a fun and whimsical selfie moment, guests could snap their dreamiest pic in the Endy “Dreamland” activation! Designed to evoke the feeling of snuggling up beneath your fluffiest duvet, this immersive room creatively showcased Endy bedding products, with flowing sheets and floating pillows suspended from the ceiling, mounds of soft Endy duvets, and a silver mirrored floor. The whimsical, cloud-like installation became a highlight of the event, drawing attendees in for both relaxation and social media-worthy moments.

For a fun photo moment inspired by the unboxing videos Endy is known for, a floor-to-ceiling wall of Endy boxes was installed as a backdrop, styled with modern pink florals, stacks of Endy’s muslin blankets, and soft, fluffy pillows. The installation not only celebrated Endy’s signature packaging but also reinforced the brand’s commitment to delivering comfort right to customers’ doorsteps.

Fabulous—realistic and functional bedrooms styled by tastemakers Abhishek Dekate, Samantha Pynn, and Dani Roche. Guests spent time experiencing the products and imagining them in their own homes and spaces to further engage attendees.

Check out the gallery to see more photos from the Open House.

Partners on this project:

Event Strategy, Planning, and Production: Heads + Tales
Event Design and Management: Mad Bash Group
Photography: Zeik Graphic
Carpeting: Reznik Event Carpets
Draping: Element Event Solutions
Rentals: Divine Furniture Rental
Custom Vinyl: Shinzo and Event Graffiti
Florals: Narcissus and Echo

To learn more about Mad Bash Group, visit their website and social media pages.