Pantone Announces Color of the Year 2011 -Honeysuckle

Energizing Honeysuckle Lifts Spirits and Imparts Confidence to Meet Life’s Ongoing Challenges

Pantone the global authority on colour and provider of professional colour standards for the design industries, today announced PANTONE® 18-2120 Honeysuckle, looks a vibrant, energetic hue, as the colour of the year for 2011.

While the 2010 colour of the year, PANTONE 15-5519 Turquoise, served as an escape for many, Honeysuckle emboldens us to face everyday troubles with verve and vigour. A dynamic reddish pink, Honeysuckle is encouraging and uplifting. It elevates our psyche beyond escape, instilling the confidence, courage and spirit to meet the exhaustive challenges that have become part of everyday life.

“In times of stress, we need something to lift our spirits. Honeysuckle is a captivating, stimulating colour that gets the adrenaline going – perfect to ward off the blues,” explains Leatrice Eiseman, executive director of the Pantone Color Institute®. “Honeysuckle derives its positive qualities from a powerful bond to its mother colour red, the most physical, viscerally alive hue in the spectrum.”

Eiseman continues, “The intensity of this festive reddish pink allures and engages. In fact, this colour, not the sweet fragrance of the flower blossoms for which it was named, is what attracts hummingbirds to nectar. Honeysuckle may also bring a wave of nostalgia for its associated delicious scent reminiscent of the carefree days of spring and summer.”

Honeysuckle is guaranteed to produce a healthy glow when worn by both men and women. It’s a striking, eye-catching hue that works well day and night in women’s apparel, accessories and cosmetics, and in men’s ties, shirts and sportswear. Add a lively flair to interior spaces with honeysuckle-patterned pillows, bedspreads, small appliances and tabletop accessories. Looking for an inexpensive way to perk up your home? Paint a wall in Honeysuckle for a dynamic burst of energy in the family room, kitchen or hallway.


Honeysuckle products are currently available from a variety of manufacturers:

Wedding Apparel

A flattering hue for wedding attendant apparel and accessories, Honeysuckle is now one of the nearly 200 PANTONE WEDDING Colors available from Dessy, a leading manufacturer of bridesmaid, social-occasion and flower-girl dresses. PANTONE WEDDING exclusively from Dessy provides a collection of colour tools to make it easy for brides to achieve perfectly colour-coordinated weddings – from inspiration to “I do.” See www.dessy.com for more information.