Swag bags and promotional products should be more than just a collection of freebies; they should make a statement that reflects your strategic goals, positions your brand, and shows guests you care.…
Tag: event marketing
“Working with Sol De Janeiro for the Delicia Drench launch was a dream come true” — Monica Gomez, Founder & CEO, The Concierge Club Toronto’s premier event marketing firm, The Concierge Club,…
This is the 1st post in a weekly series of recommended promotional products for this holiday season from Wabii Branding, our gift bar sponsor at CSE Live Custom Knit Box Warm, cozy and…
The first messenger box that opened and started playing music was sent out by The Idea Hunters. The gifts inside the box were all related to Valentine’s Day, in addition to the…
After 2 years, longtime clients Beedie Development Group were eager to host an epic return to live events as a give back to their staff, colleagues, friends, & the greater community coming…
Jet Entertainment‘s Experiential Marketing Team was hired by Hersh Realty Group to launch “FourME Condos,” a pre-construction development by The Lash Group. This experience targeted Toronto’s most successful pre-construction realtors and introduced them to The…
Best Experiential Marketing Event - Mandell Entertainment, Toronto, ON for Roots Northern Lights Three extraordinary examples of how to use experiential marketing to cut through the clutter and connect directly with the…
By Emily Lyons Standing under the umbrella of the event marketing profession is experiential marketing, a perspective to marketing that is rapidly gaining ascendancy. Without getting too broad, or too narrow, “experiential marketing”…
The term “mass personalization” may seem paradoxical. But for your meetings to continue to thrive, you must deliver personalized experiences to a large group of people. Every other month, I anxiously await…
Marketing to event professionals is unique. One-off ads or cold calling will not get you the results you want. Traditional drivers, such as promotions, sales, time-sensitive offers, or discounts, often do not…
Avoid These Pitfalls When Responding to an RFP If you want the job, you need to look knowledgeable and professional with your proposal. Many organizations use a Request for Proposal (RFP) process for…