Five Ways to Handle a Bad Google Review When it comes to running a business, online reviews can make or break your reputation. A string of negative reviews on Google can be…
Tag: Marketing
Redstone Agency rocks the SMA’s. The Sponsorship Marketing Council Canada (SMCC) was created in 2004 to drive advancements in the field of sponsorship marketing. Its mission is to help brand marketers, agency…
Best Experiential Marketing Event - Mandell Entertainment, Toronto, ON for Roots Northern Lights Three extraordinary examples of how to use experiential marketing to cut through the clutter and connect directly with the…
By Angie Jackson, courtesy of ITA Group When it comes to measuring the success of an event, it’s imperative to plan ahead. If the purpose of your event is to increase product…
What is it about planning an event that throws even the most confident entrepreneur right back to childhood fears? All of our insecurities tend to pop up. What if no one comes?…
All corporate event planners wear a number of hats when it comes to planning. Project managers, accountants, designers, and so much more and while we are not lawyers we deal with a…
The term “mass personalization” may seem paradoxical. But for your meetings to continue to thrive, you must deliver personalized experiences to a large group of people. Every other month, I anxiously await…
Marketing to event professionals is unique. One-off ads or cold calling will not get you the results you want. Traditional drivers, such as promotions, sales, time-sensitive offers, or discounts, often do not…
July 17, 2013 – Accompanied by beautiful weather, and a passionate team of staff and volunteers, the 2013 Honda Indy Toronto, located at Exhibition Place, delivered riveting races with the first?ever standing…