Marketing

POP Kollaborative Gets Top Execs Stuck.. on Ducks

By Stacy Wyatt The name Ducks Unlimited may conjure up images from the American commercials about hunting but in Canada, Ducks is all about conservation. Ducks Unlimited wanted their attendees to understand…

Marketing to Planners Should Never Be a One Night Stand

Marketing to event professionals is unique. One off ads or cold calling will not get you the results you want. The traditional drivers, such as promotions, sales, time sensitive offers or discounts…

Event Marketing at the Highest Level

  Event marketing at work, can be found in the most unsuspecting places. The house of praise is a great example of a modern church that understands the power of an event…

Toss ’em A PITCH They Can Hit

Know your client You would not pitch a ball to your 8-year-old the same way you would to your 16-year-old who’s just dying to hit one out of the park. The same…

Breathe New Life into Your Event Marketing

  As event marketers, we are always looking for new ways to excite and engage our attendees. In 2014, we saw that video marketing was really starting to take off in the events…

5 Ideas for Using Pinterest in Your Business

Pinterest is a free website and application that allows you to bookmark images you find on the web and put them in your “pin boards”. You can follow other users, clinic comment…

Capture Your Memories.

Secrets of A Successful Tribute Video By Bob Pomerantz A lot is riding on your tribute video. Whether it’s for a CEO’s retirement party or a couple’s 40th wedding-anniversary bash, online the…

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