By Leanne Calderwood, CMP. You’ve likely heard it said you should “build a personal brand.” And when you work for a larger organization, you may question whether having a personal brand is…
Marketing
By Stacy Wyatt The name Ducks Unlimited may conjure up images from the American commercials about hunting but in Canada, Ducks is all about conservation. Ducks Unlimited wanted their attendees to understand…
When you have a great experience at a restaurant you want to tell all your friends about it. The service was impeccable and the décor was on point. And the food? Incredible.…
Marketing to event professionals is unique. One off ads or cold calling will not get you the results you want. The traditional drivers, such as promotions, sales, time sensitive offers or discounts…
Event marketing at work, can be found in the most unsuspecting places. The house of praise is a great example of a modern church that understands the power of an event…
Know your client You would not pitch a ball to your 8-year-old the same way you would to your 16-year-old who’s just dying to hit one out of the park. The same…
There are an endless number of metaphors to describe how social media permeates all aspects of our lives so I will spare you the burden of one more additional esoteric way to describe…
As marketers and event professionals,it is our job to give brands the opportunity to connect with people on a level that transcends traditional marketing. By creating an experience that lets people participate…
Instagram Advertising Will Expand The forecast for paid social ads in 2015 is foggy. While many marketers put their money into paid social media ads, the return isn’t what many would…
As event marketers, we are always looking for new ways to excite and engage our attendees. In 2014, we saw that video marketing was really starting to take off in the events…
Pinterest is a free website and application that allows you to bookmark images you find on the web and put them in your “pin boards”. You can follow other users, comment on…
Secrets of A Successful Tribute Video By Bob Pomerantz A lot is riding on your tribute video. Whether it’s for a CEO’s retirement party or a couple’s 40th wedding-anniversary bash, the video…