As vaccinations roll out across North America, people are getting hopeful that a return to ”Live” will be inevitable, and a huge push back to “normal” will occur. What we have seen,…
Tag: Corporate Events
People who plan events, come from a multitude of different backgrounds and often have a diverse skill set curated through unique many experiences. To succeed as an event professional one needs to…
By Lisa Block. Our clients and leading industry associations (for example, PCMA’s latest glimpse of our industry’s future, the business recovery dashboard) are turning their attention to future hybrid and face-to-face (f2f)…
By Jian Magen. It’s difficult to know where to begin, as I have yet to understand where and how it will end. The fact is, that like many (next to the birth…
By Dave Lutz. Over the past nine months, many industry experts have proclaimed that meetings and conferences are forever changed and hybrid is here to stay. While I agree in principle, I…
Obviously, 2020 did not turn out to be the year the experiential marketing and events industry originally intended. It was projected to be a year of prosperity; it was the beginning of…
We have always expected events like Pride Day parades, the Super Bowl, New York Fashion Week, and other massive productions to be there for us. They are ingrained in our culture, but…
By Alisha Olandesca. Many of us started the year not refreshed but fatigued. We have Covid Fatigue, for sure and absolutely Zoom Fatigue. Add on February’s Winter fatigue, and if you are…
OneWest Events was contracted to produce the Closing Gala for 800 executive-level international employees and their spouses (1600 pax) attending a multi-day conference. design. Their guests would be travelling from all over the…
By Julia O’Grady A virtual event should not be a recreation of what your live event was going to be. Your virtual event should be what you envision your event would look…
Guests were invited to take a journey from land to sea, plunging beyond the surface of all things ordinary and dive into fantasy at the Canadian Opera Company's 2019 Centre Stage Gala:…
The creative team at Pacific Destination Services (PDS) imagined and designed a spectacularly successful West Coast Rainforest Party in the Exhibit Halls of the Vancouver Convention Centre. The concept was to capture…
RBC organized a series of conferences & galas across Canada with the goal of providing provide insights on the future of the organization and educating and recognize their staff for the past…
By Stacy Wyatt The name Ducks Unlimited may conjure up images from American commercials about hunting, but in Canada, Ducks is all about conservation. Ducks Unlimited wanted their attendees to understand and…
The team at e=mc2 events landed a dream event when their client came to them with dreams of their own. Ones that would immediately set their minds spinning with imagination and big,…
Best Experiential Marketing Event - Mandell Entertainment, Toronto, ON for Roots Northern Lights Three extraordinary examples of how to use experiential marketing to cut through the clutter and connect directly with the…
To Montreal’s social elite it’s known as the Governors Ball, but in 2017, the annual soiree earned a new moniker: The Party, produced by award-winning MB Events. This lavish affair was held…
By Angie Jackson, courtesy of ITA Group When it comes to measuring the success of an event, it’s imperative to plan ahead. If the purpose of your event is to increase product…
Last year was a watershed moment for event planning. Traditional events rapidly gave way to experience planning as more event planners and organizers started recognizing that events need to be more…
The guest experience is one of the most important factors that should be considered when planning an event. It is essential that the event manager prioritizes this issue and puts themselves in…