Background: VinFast, a leading automobile brand under Vietnam’s largest private corporation, Vingroup, made a name for itself by becoming the top car seller in Vietnam within 21 months of launching. As part…
Tag: citizen relations
After two years of virtual award galas, the Canadian event community came back together to celebrate the 25th Annual Canadian Event Awards live from the fabulous Liberty Grand in Toronto, Canada, hosted…
Connect a positive experience with a brand, and you build fans. Nominated in a few categories, the “Mentos – BaSkateBowl Park” produced by Citizen XM & Cossette does all that and more. It’s an outstanding…
Best Experiential Marketing Event - Mandell Entertainment, Toronto, ON for Roots Northern Lights Three extraordinary examples of how to use experiential marketing to cut through the clutter and connect directly with the…