For Fednav’s annual 5 à 7, Vocation Events designed an escape. In the lobby of Montreal’s iconic 1000 de La Gauchetière, this corporate reception was transformed into a warm, Tuscan-inspired gathering that brought the Italian countryside to the heart of downtown.
This is what today’s clients are asking for: experiences that feel effortless yet deliver a lasting impact. And this one delivered.
From the outset, the concept was to evoke the rustic elegance of Tuscany without sacrificing the sophistication expected of a global shipping brand. Vocation Events managed the entire process, from creative concept to final execution. The palette was earth-toned and romantic, highlighted by greenery, soft lighting, terracotta, and natural textures. Even the layout was strategic: zones were designed for flow, interaction, and immersion.
But it was the food stations that became the real focal points. Each one served a dual purpose: sustenance and spectacle.
- A seafood bar styled with seashells, citrus, and coastal décor
- An à la minute pasta station backed by a rustic market motif
- A Tuscan grazing table, complete with olive branches, artisanal breads, and aged wooden boards
Every visual detail connected back to the theme. Every bite was part of the story.
Entertainment remained refined and intentional. The live performance by Montreal singer VËR added the perfect vibe—soulful, intimate, and multilingual. Her presence elevated the space without overwhelming it, maintaining the focus on connection and conversation.
Produced by Vocation Events, the detailed event design included floral and furniture styling, registration and guest flow (via Cvent), and staff coordination. Even high-traffic areas remained clutter-free—no accidents, no traffic jams, no missed cues. Just smooth, polished movement from start to finish.
And yes, there was a full open bar with curated wines and signature cocktails. But again, the magic was in the alignment. This wasn’t a “themed” party. It was a brand experience shaped around mood, flavour, and subtle narrative.
The result? Guests walked into a downtown office building and felt as if they’d stepped into a vineyard in Siena. Feedback was unanimous: the vibe was elevated, the details noticed, and the experience unforgettable.
For planners seeking to elevate their corporate events, there is a valuable takeaway here. Themed doesn’t have to mean gimmicky. Done right, it means immersive. Done exceptionally, it means guests leave talking about the feeling they had, not just the food or the photos.
That’s what Vocation delivered. And that’s what sets an event apart.
To learn more about Vocation Events, visit their website and social media pages.
