Although they are understated and often underused as a business resource, case studies can serve as an excellent marketing tool for your company to engage both existing and potential customers.The challenge is…
Hollowalls has created some new and innovative ways to make your events reflect any style and theme. Holo Drape Incorporating any of their unique holographic film patterns, they laminate these films to a…
Note: This article is excerpted from a forthcoming publication from the Nonprofit Risk Management Center: Managing Special Event Risks: 10 Steps to Safety—2nd Edition. The book will is available for purchase to-order a…
Ever noticed how many of the great female R&B and soul singers of the past three decades have first names beginning with A? There’s Aretha Franklin, Annie Lennox, Amy Winehouse, and Adele,…
As the daughter of a college football player and as a student during the Florida State Seminoles’ most glorious football years, Tracie always thought she was going to work for the National…
Stop spending so much money on things that don’t matter – When was the last time you conducted a post-event budget analysis looking for leaks in your money bucket? From those that we’ve…
As event marketers, we seek new ways to excite and engage our attendees. In 2014, we saw that video marketing was starting to take off in the events space. Whether it…
In 2009, Lisa Sanguedolce attended a cupcake decorating class in the home of a cake decorator in South London. She fell in love with the tactile and delicious experience and decided she…
As a conference organizer, do you replicate last year’s conference schedule and experience and just change the filling? Or do you mix it up? Constantly looking for new ways to freshen up…
Frischkorn offers state-of-the-art technology, innovation and professionalism for all your meetings, conferences, conventions, trade shows and special events throughout North America and around the world. Celebrating 38 years of business, Frischkorn…
Jason Latimer has a resume that staggers not only the world’s top illusionists but most academic professionals as well. With an adept gift for excelling in science across multiple fields and more…
One of Vancouver’s most unique spaces is the hip spot called 130 West. It is a unique warehouse venue that is suitable to a broad range of private and corporate events and…
The Character-Driven Company: Five Simple Rules to Help Yours Become One When It Matters Most There’s never been a better time to make your company the best it can be. If you’re…
From Parisian masterpieces to twists on nostalgic ice creams that might bring back memories of the Summer of ‘69, here’s a list of the 5 top dessert trends happening right now. 1. Ethnic Flavours…
Canadians won top honors at the 2014 Esprit Awards last week in Seattle. The ISES Esprit® Awards program is an awards competition that honors the exceptional professional achievements of individuals who belong…
Wency Leung The Globe and Mail Lisa Sanguedolce was on a mission. A customer had hired the owner of Toronto’s Le Dolci bakery to create the most extravagant cupcake possible. So Sanguedolce…
Two Crazy Ladies has a reputation in the industry for being one of Canada ‘s most innovative and ‘idea oriented’ promotional companies. We take pride in our creativity and in an…
Pragmatic Solutions, a conference expert since 2007, has launched their industry leading mobile event application; Grapevine! Grapevine is a branded and scalable mobile event solution that gives event planners everything they…
Forget cupcakes and cakes! Gourmet doughnuts are the hottest new craze to hit the Toronto scene! After only a few short weeks of opening, VON Doughnuts has already been voted as one…
Brassaii Restaurant and Lounge sits covertly through a cobblestone laneway in the bustling core of The King West District. A cobblestone courtyard proceeds into a cedar-heavy, spacious patio with an extended deck,…