A winner of last year’s Best Creative Solution For the 2020 Leafs & Raptors Playoff Campaign, BondBrand Loyalty helped Ford of Canada reward fans who’ve gone above & beyond in their community by assisting them in celebrating with the ultimate Ford Playoff Party.
Ford encouraged fans to nominate a front-line worker or someone they knew who had stepped up during this difficult time & supported their community.
Winners received a fully catered pre-game meal from RS (Real Sports) Bar. MLSE’s executive chef Matthew Sullivan virtually walked winners through the entire process of how to make their game-day meal. At intermission (Leafs) or halftime (Raptor), winners were treated to an exclusive virtual VIP Q&A session with a Leafs or Raptors legend.
The experience was a big success, made even more significant when considering the challenges posed by lockdowns that closed vendors with little notice, locations that spanned the GTA, & the uncertainty of playoff schedules.
This experience was a great solution, but I hope planners will continue to find a way to create the same kinds of intimate experiences when we’re fully back to in-person events.
Bond Brand Loyalty for Ford Motor Company x MLSE Playoff Parties.
The 2022 Canadian Event Awards are open now for entries – the deadline is April 10, 2022. Click here for information on the event and how to enter.