As an entrepreneur in a highly competitive industry where pricing is not standardized, there is no set barrier to entry, and no agreed-upon pricing model, determining what to charge to both make…
Event Management
Five Ways to Handle a Bad Google Review When it comes to running a business, online reviews can make or break your reputation. A string of negative reviews on Google can be…
As you might imagine, when working in the arena of live experiences for a living, event professionals run into all sorts of opportunities to Creative Problem Solve. Stacy Harwood of One West Events and…
By Dave Lutz. Just when we thought we were turning the corner on a rise in Covid cases, we are hearing about short-term cancellations of conventions once again as the Delta variant…
By Maggie Barton Baird. Recently I attended a virtual event that began with a dreadful moment we have all seen throughout the past year: a blank stare from the presenter. The glare…
By Rachel Klar CMP. Regardless of whether you’re new to the industry or a seasoned veteran, mentorship is important to an individual’s personal and professional development. An ongoing relationship between a mentor,…
By Julia O’Grady A virtual event should not be a recreation of what your live event was going to be. Your virtual event should be what you envision your event would look…
As an industry, we strive to demonstrate and embrace diversity and inclusion. Diversity: “Diversity is the range of human differences, including but not limited to race, ethnicity, gender, gender identity, sexual orientation,…
Reposted with permission from Jones PR. Written by By James Bost Organizations can spend a considerable amount of Money to create a new brand. Since business environments change constantly, rebranding can help a…
BY HALA BISSADA, CFRE In light of recent events, including the deadly blast at the Ariana Grande Concert and the terrorist attack with a borne vehicle in New York, I thought it…
By Mary Foley Do you feel like you might be struggling to get the respect and credit you deserve? In today’s business world, we constantly work to establish ourselves; as a brand,…
This collection of stunning seating options should offer loads of design ideas. We are not suggesting you design your entire event around a chair but then again… these are also beautiful and…
By Emily Lyons Standing under the umbrella of the event marketing profession is experiential marketing, a perspective to marketing that is rapidly gaining ascendancy. Without getting too broad, or too narrow, “experiential marketing”…
By Angie Jackson, courtesy of ITA Group When it comes to measuring the success of an event, it’s imperative to plan ahead. If the purpose of your event is to increase product…
by Stacy Wyatt Summer is the perfect time to get creative with your table settings. The beauty of being outside and dining al fresco is that your table design doesn’t need to…
What is it about planning an event that throws even the most confident entrepreneur right back to childhood fears? All of our insecurities tend to pop up. What if no one comes?…
All corporate event planners wear a number of hats when it comes to planning. Project managers, accountants, designers, and so much more and while we are not lawyers we deal with a…
International conferences are always an event worth raving about, especially when they take place so close to home. In the last 30 years, the ILEA Live! Conference for planners and producers has…
By Hala Bissada, CFRE By 2020, millennials will make up more than 50% of the workforce. They will be the decision makers in their respective organizations and effectively shape the economic future.…
Five Secrets to Winning Event Business Awards By Stacy Wyatt, Founder & Publisher, Canadian Special Events Magazine Entering award competitions for event professionals is important. Not just to win but also for…