By Allison Freeman, CEO, Element Event Solutions. Our industry provides a deeply valuable service to Canadians. Those of us who live it know it. In our post-pandemic world, there is a rising…
Event Management
Feeling overwhelmed by the whirlwind of tasks on your plate? Here are a few pro tips that might help you stay organized and ease that “busy anxiety.” Plan in 15-Minute Blocks: You’d…
As we head into the fall, the atmosphere is charged. With the U.S. election looming and tensions rising in Gaza and Ukraine, event planners are on high alert. In these uncertain times,…
In the dynamic world of event management, adaptability is paramount. Spotwork’s collaboration with its partners has redefined what it means to be agile and flexible, as illustrated by the successful partnership with…
The Canadian Dam Association Annual Conference is a heavily volunteer-led initiative. Most of the 14-person Conference Planning Committee were based in the conference destination, St. John’s, making for wonderful “on the ground”…
In the competitive world of event awards, understanding how to tailor your entry to meet the specific criteria of your category is the key to success. There are 44 different categories in…
Even before the pandemic and the monumental shift to virtual, digital, and now hybrid events, the role of event technologist was a crucial part of making events successful. Having a dedicated Event…
In the world of event planning, where attention to detail is key, cybersecurity and data privacy often take a back seat and can expose event planners and their clients to significant…
Future-proofing your career is about establishing a digital personality that meets your audience long before you do. Future-proofing your event career starts by acknowledging that our society has undergone a massive disruption…
In my role as the Director of Events at the University of Manitoba, I had the honour of working closely with the local Indigenous community to organize a wide range of events.…
As an entrepreneur in a highly competitive industry where pricing is not standardized, there is no set barrier to entry, and no agreed-upon pricing model, determining what to charge to both make…
Five Ways to Handle a Bad Google Review When it comes to running a business, online reviews can make or break your reputation. A string of negative reviews on Google can be…
By Dave Lutz. Just when we thought we were turning the corner on a rise in Covid cases, we are hearing about short-term cancellations of conventions once again as the Delta variant…
By Maggie Barton Baird. Recently I attended a virtual event that began with a dreadful moment we have all seen throughout the past year: a blank stare from the presenter. The glare…
By Rachel Klar CMP. Regardless of whether you’re new to the industry or a seasoned veteran, mentorship is important to an individual’s personal and professional development. An ongoing relationship between a mentor,…
By Julia O’Grady A virtual event should not be a recreation of what your live event was going to be. Your virtual event should be what you envision your event would look…
As an industry, we strive to demonstrate and embrace diversity and inclusion. Diversity: “Diversity is the range of human differences, including but not limited to race, ethnicity, gender, gender identity, sexual orientation,…
Reposted with permission from Jones PR. Written by By James Bost Organizations can spend a considerable amount of Money to create a new brand. Since business environments change constantly, rebranding can help a…
By Mary Foley Do you feel like you might be struggling to get the respect and credit you deserve? In today’s business world, we constantly work to establish ourselves; as a brand,…
By Emily Lyons Standing under the umbrella of the event marketing profession is experiential marketing, a perspective to marketing that is rapidly gaining ascendancy. Without getting too broad, or too narrow, “experiential marketing”…