Event Management

Keeping Your Event Safe

BY HALA BISSADA, CFRE In light of recent events, including the deadly blast at the Ariana Grande Concert and the terrorist attack with a borne vehicle in New York, I thought it…

Are You Guilty Of These 5 Powerless Behaviours?

By Mary Foley Do you feel like you might be struggling to get the respect and credit you deserve? In today’s business world, we constantly work to establish ourselves; as a brand,…

Please Be Seated

This collection of stunning seating options should offer loads of design ideas. We are not suggesting you design your entire event around a chair but then again… these are also beautiful and…

5 Questions to Answer After Each Live Brand Experience

By Emily Lyons Standing under the umbrella of the event marketing profession is experiential marketing, a perspective to marketing that is rapidly gaining ascendancy. Without getting too broad, or too narrow, “experiential marketing”…

Measuring Event Success? Ask Yourself These 5 Questions

By Angie Jackson, courtesy of ITA Group When it comes to measuring the success of an event, it’s imperative to plan ahead. If the purpose of your event is to increase product…

Yellow Flowers & Sunny Days

10 Gorgeous Summer Table Settings

by Stacy Wyatt Summer is the perfect time to get creative with your table settings. The beauty of being outside and dining al fresco is that your table design doesn’t need to…

Custom

Why Event Branding Matters

What is it about planning an event that throws even the most confident entrepreneur right back to childhood fears? All of our insecurities tend to pop up. What if no one comes?…

How Global Conferences Can Supercharge Your Career

International conferences are always an event worth raving about, especially when they take place so close to home. In the last 30 years, the ILEA Live! Conference for planners and producers has…

Planning Events For Millennials

By Hala Bissada, CFRE By 2020, millennials will make up more than 50% of the workforce. They will be the decision makers in their respective organizations and effectively shape the economic future.…

Five Secrets to Winning Event Awards

Five Secrets to Winning Event Business Awards By Stacy Wyatt, Founder & Publisher, Canadian Special Events Magazine Entering award competitions for event professionals is important. Not just to win but also for…

Entering Industry Awards Offers BIG Marketing Value

If you’re wondering if industry awards matter, the simple answer is yes.  This is true whether you’re an actor competing for an Oscar, a hockey team competing for the Stanley Cup or…

The Art of Mass Personalization

The term “mass personalization” may seem paradoxical. But for your meetings to continue to thrive, you must deliver personalized experiences to a large group of people. Every other month, I anxiously await…

The Principles of an Effective RFP

Published on Linkedin By Audrey Esar As a planner, much of our time is spent researching and requesting information from suppliers and vendors. Finding the right fit for an event space, an entertainment…

Are Galas Still Relevant?

Gone are the days of the Brazilian Ball, and with it, an era of glitz and glamour.  What has changed in our social event landscape? Are galas still relevant? Hala Bissada, CFRE,…

The Meaning & Value of Integrity in Your Business

Courtesy of www.corporatesufi.com The basis of every relationship is trust, and trust is born out of an expectation or result of integrity. Integrity is the conscious decision to be true in both words…

Building The Guest Experience

Hala Bissada,  President & CEO, Hala Events & Communications Inc Okay maybe using the phrase “The Devil is in the Details” is a bit extreme in the literal sense, however, creating a truly memorable…

Taking Care of YOU So You Can Take Care of Business

Taking Care of YOU So You Can Take Care of Business

A good night sleep equals a good business model. Google the most stressful careers and event planner will come up anywhere from 3rd to 8. Apparently the only jobs more stressful are…