The PC Insiders Report has marked the beginning of the holiday season for Canadians since 1983. Last year’s edition used 3D hologram technology and in-store sampling to bring the report out of…
Virtual Events
Redstone Agency rocks the SMA’s. The Sponsorship Marketing Council Canada (SMCC) was created in 2004 to drive advancements in the field of sponsorship marketing. Its mission is to help brand marketers, agency…
The goal of this event was to ask: Where do compassion science and climate science meet? What we do not have yet is the urgency of action that will make and sustain…
By Chad Brincheski. A year ago, I didn’t know much about digital events, and if I’m honest, I didn’t want to know. The few I had attended were glorified zoom calls with…
As vaccinations roll out across North America, people are getting hopeful that a return to ”Live” will be inevitable, and a huge push back to “normal” will occur. What we have seen,…
By Lisa Block. Our clients and leading industry associations (for example, PCMA’s latest glimpse of our industry’s future, the business recovery dashboard) are turning their attention to future hybrid and face-to-face (f2f)…
By Wendy La. About a year ago, everything in the events industry was looking up, in fact, looking way up. The industry was valued at $1,100 billion in 2018, with expectations to…
TK Events creates global event experiences for some of the world’s leaders in innovation and technology. Uniquely positioned to produce both live in-person and virtual events with their custom virtual event platform,…
By Matthew Byrne. As we look ahead to 2021 and what might happen to the events and meetings industry, what clients and partners are facing in the coming months, we know that…
By Mariana Fernandes. When planning a digital event, planners must ensure that the experiences they craft are available to everyone, including people with disabilities. The question is, how? Keep reading to find…
A temp job typing (cultural reference, google if you’re under 40) the media guide for the agency managing the Canada Cup hockey tournament in ’87 turned out to be the beginning of…
By Julia O’Grady A virtual event should not be a recreation of what your live event was going to be. Your virtual event should be what you envision your event would look…