In Toronto, the Fairmont Royal York hired Fifth Element Group to inspire 140 high-profile event professionals who would potentially book the venue’s recently redesigned Ballroom. The mission was to completely transform the iconic room from its classic British royalty appeal and create an experience that would blow them away.
Since everyone attending was a planner, designer or DMC directly involved in creating live events, the task of designing something they hadn’t seen before was a tall challenge that the Fifth Element team met with the brilliant innovation they are known for.
The concept was simple…the event was to float from the ceiling and drop to the floor…right in front of the guest’s eyes!. Months of preparations were down to this one moment with a custom installation that required precision down to the millimetre!
Being the centrepiece, the tables were an evolution in events, mixing experiential events and dining into one showstopping combination.
In advance of the dining room opening, candles were lit, place settings were set, and the florals were placed. The two custom runs of 60’ worth of tables, all hanging from motors, ascended to the ceiling slowly while the chairs stayed in place as if the tables were invisible.
The dining room opened with drama as guests looked around…..why are there chairs and no tables? Then…just like that, they watched in awe as the tables made their descent, perfectly into place as the star of the show.
The execution of this event and its incredible design has earned it two nominations in the 2020 Canadian Event Awards in Best Event Design/Decor Concept $50,000 -$150,000 and Most Creative Tablescaping/Center Design.