Tag: immersive experiences

AR/VR & Projection Mapping – Emotion First, Tech Second

Technology gets attention at holiday events, but attention isn’t the same as connection. AR, VR, and projection mapping can wow a crowd, but if they don’t create an emotional response, they’re just…

A Grand Slam: Nike Tennis Shop-in-Shop at Sporting Life

A pivotal moment for the Nike Tennis brand unfolded when the Sporting Life store at Toronto’s iconic Yonge Street location was transformed into a must-visit premium tennis shopping destination. Tasked by Mint…