A pivotal moment for the Nike Tennis brand unfolded when the Sporting Life store at Toronto’s iconic Yonge Street location was transformed into a must-visit premium tennis shopping destination. Tasked by Mint Green Group, BIG HQ Inc. redefined retail innovation through meticulous planning, creative artistry, and a commitment to sensory engagement.
The mission was clear: create a heightened sensory experience that would firmly position the Nike Tennis section as a cornerstone of the store. The results exceeded expectations, delivering:
- A 105% increase in sales within six months.
- Overwhelmingly positive feedback from customers and staff.
- A dynamic space that elevated Nike Tennis to a new level of retail excellence.
Key highlights of the revamped space included:
A Tennis Ball Wall: A striking visual display crafted entirely from tennis balls, designed to captivate and draw in customers.
Custom Glass Table: Ingeniously fabricated using hundreds of tennis balls, the table served as both a functional and artistic centrepiece.
Umpire Chair Mannequin Display: Elevating the newest Nike Tennis trends to eye-catching heights.
3D Scoreboard: A hyper-realistic installation that added an interactive element and infused the space with authenticity.
These elements didn’t just transform the space visually but also slowed down the shopping experience, allowing customers to immerse themselves in the world of Nike Tennis while building brand loyalty.
The creative team behind the project left no detail to chance. From concept to reality, they managed every aspect, including Designing detailed 3D renderings to align with the client’s vision, turning renderings into custom-built elements, incorporating graphics, fabrications, and innovative technology, managing logistics, and ensuring seamless integration within a tight timeline. The result? A space that was as functional as it was captivating, demonstrating the power of design in enhancing the retail experience.
The reaction from stakeholders was overwhelmingly positive. The client at Mint Green Group expressed their gratitude:
“Big thank you for all the hard work in bringing the vision to life. It’s received rave reviews so far from everyone that’s seen it in person.”
Shoppers and Sporting Life staff alike marvelled at the ingenuity of the installations, particularly the umpire chair and the tennis ball wall, which became instant talking points.
This achievement was a testament to collaboration. From initial concept development to the final touches, the team’s dedication to innovation and craftsmanship shone through. While there were no official sponsors, the success of this project highlighted the synergistic relationship between Nike Tennis, Mint Green Group, and the Sporting Life brand.
The Nike Tennis Shop-in-Shop was more than a retail makeover—it was a demonstration of how thoughtful design and strategic planning can elevate customer experience and drive measurable business outcomes. The project set a new standard for experiential retail, proving that with vision and execution, the possibilities are limitless.
For a glimpse into this immersive space, check out the video tour.
To learn more about BIG HQ Inc., visit their website and social media pages.
