For the second consecutive year, the Ontario Honda Dealers Association (OHDA) revved up the excitement at the Toronto Indy, delivering an unforgettable and high-energy fan experience from July 18-20. As title sponsor, OHDA reinforced its strong presence at the iconic racing event with its prominently positioned “Pitstop” activation, a dynamic hub of seven automotive-themed activities designed to engage and entertain thousands of attendees.
The OHDA Pitstop was a masterclass in experiential marketing, drawing fans into an immersive world of automotive thrills. Central to the experience were state-of-the-art racing simulators, which offered visitors the chance to experience the thrill of the track firsthand. Complementing this high-octane fun was an instant-win game, providing immediate gratification and a surge of excitement for participants. A unique photo opportunity transported fans through time, allowing them to pose alongside both a vintage 1977 Civic model and the newly released 2026 Civic Hybrid, celebrating Honda’s enduring legacy.
Beyond the adrenaline-pumping activities, the OHDA Pitstop also understood the importance of comfort and relaxation amidst the bustling event. A “Cool-Down Lounge” provided a much-needed respite from the summer heat, where fans could recharge and unwind to the beats of a live DJ. This thoughtful addition transformed the Pitstop into a true destination within the Toronto Indy, catering to a diverse range of fan needs.
The seamless execution of this expansive activation was a collaborative triumph. Citizen Experiential, a leader in creating impactful brand experiences, teamed up with Level 11, an innovative creative agency, to bring the OHDA Pitstop to life. Their partnership spanned the entire project, from the initial conceptualization and design of the one-of-a-kind booth to meticulously crafting every detail of the fan experience. This synergy ensured that the OHDA Pitstop was not just a collection of activities but a cohesive, memorable, and highly successful brand immersion.
The success of OHDA’s activation was undeniable, generating impressive metrics that underscore its impact. The “Pitstop” achieved high visibility and appeal to a vast audience that was engaged and interactive throughout the event. The event collectively highlighted OHDA’s effective strategy in connecting with attendees and strengthening their brand association with high-octane excitement and community engagement.
In its second year as title sponsor, the Ontario Honda Dealers Association solidified its commitment to the Toronto leg of the international race, delivering a truly engaging and memorable experience for attendees. The “Pitstop” activation, a testament to thoughtful design and strategic partnership, left a lasting impression, reinforcing OHDA’s strong presence and dedication to the racing community and its fans.
Partners on this Project:
Ontario Honda Dealers Association – Client
Level 11 – Creative
Citizen Experiential – Experiential
Vendors:
Ramm Design
Page Activations
SIMMontreal
Joshua Zuckerman Photography
To learn more about Citizen Experiential, visit their website and social media pages.
