Event Report: What’s Cooking Bracebridge?


Now in its third year, What’s Cooking Bracebridge – The Great Muskoka Cookbook Adventure is growing and becoming recognized as a successful tourism and culinary event.

The event, which took place this past fall, targets culinary enthusiasts and foodies from the GTA, Muskoka and geographic areas in between and is a hit with cottagers that are extending their stay into the fall and winter season.

One of the special things about this event is that programs and activations take place throughout the community at a variety of locations including restaurants, retail and hotel/resorts.  The entire event spans three days – and includes over ten special events including individual culinary features from the celebrity chef gala dinner and demonstration, cookbook author demos and workshops,  to a large number of local restaurants featuring ’Bookalicious’ (a special lunch or dinner menu featuring recipes from visiting cookbook authors).



This year there was also a pop-up cookbook store featuring chefs doing cooking demos and book signings throughout the weekend.

Beth Kelly, Committee Chair, owner The Creative Cook shares her thoughts about the event, “Visitors come to What’s Cooking Bracebridge, now a signature culinary event for the town,  to engage in hands on learning experiences, explore our local culinary scene and celebrate Canadian cookbook authors. Michelle Planche and Paradigm Events has been an integral partner in the development and growth of this event since the beginning.”

All together What’s Cooking Bracebridge 2016 featured 14 Culinary Events, 6 Bookalicious Restaurants, 3 Community Event Stops, 24 Double Dip Locations, 40 Volunteers and hundreds upon hundreds of foodies.

Featured Vendors: Events in a Box, Muskoka Party Rentals, Blue Camel 3D Photography


Michelle Planche, CMP
Michelle, President of Paradigm Events has produced the celebrity chef events during What’s Cooking Bracebridge since it’s inception. The event is administered by the Muskoka Lifestyle Centre (MLC), a not-for-profit entity working on the advancement of the Bracebridge Tourism Brand, focusing on hands-on and interactive learning activities, commonly referred to as experiential tourism (one of the fastest growing elements of tourism).  The MLC is a partnership of the Bracebridge Chamber of Commerce, Bracebridge BIA and the Town of Bracebridge.  The MLC and What’s Cooking Bracebridge receive administrative and financial assistance from these partners, as well as from FedNor, Celebrate Ontario, Explorer’s Edge (RT012) and Foodland Ontario.