Event Management

Future Proofing Your Event Business

Future-proofing your career is about establishing a digital personality that meets your audience long before you do.  Future-proofing your event career starts by acknowledging that our society has gone through a massive…

A Century of Champions with The Royal 100 Anniversary Gala

The Royal Agricultural Winter Fair (“The Royal”) was established in November 1922 to provide a showcase for Canada’s very best in agriculture and equestrian sport. Now the world’s largest combined indoor agricultural…

Spread Love : Azuridge Estate Hotel’s Luxury Wedding Contest

Wow, it’s impressive to see how the Azuridge Estate team combined innovative experiential marketing with community outreach through the ‘Spread Love’ initiative. Congrats to the Azuridge Estate team for combining innovation, community…

Two women on a green couch talking about pricing and reviewing documents.

How to Raise Your Rates in 2023

As an entrepreneur in a highly competitive industry where pricing is not standardized, there is no set barrier to entry, and no agreed-upon pricing model, determining what to charge to both make…

2021 Sponsorship Marketing Awards (SMAs)

Redstone Agency, rocks the SMA’s. The Sponsorship Marketing Council Canada (SMCC) was created in 2004 to drive advancements in the field of sponsorship marketing. Its mission is to help brand marketers, agency…

Photo: George Milton

Conference Organizers: What Is Your Duty of Care?

By Dave Lutz. Just when we thought we were turning the corner on a rise in Covid cases, we are hearing about short-term cancellations of conventions once again as the Delta variant…

The Future of Events – Not as Live as You Think

As vaccinations roll out across North America, people are getting hopeful that a return to ”Live” will be inevitable, and a huge push back to “normal” will occur. What we have seen,…

Communication is Critical

By Maggie Barton Baird. Recently I attended a virtual event that began with a dreadful moment we have all seen throughout the past year: a blank stare from the presenter. The glare…

mentorship is a vital part of the business ecosystem

Mentorship Matters

By Rachel Klar CMP. Regardless of whether you’re new to the industry or a seasoned veteran, mentorship is important to an individual’s personal and professional development. An ongoing relationship between a mentor,…