Redstone Agency, rocks the SMA’s. The Sponsorship Marketing Council Canada (SMCC) was created in 2004 to drive advancements in the field of sponsorship marketing. Its mission is to help brand marketers, agency…
Event Management
By Dave Lutz. Just when we thought we were turning the corner on a rise in Covid cases, we are hearing about short-term cancellations of conventions once again as the Delta variant…
By Maggie Barton Baird. Recently I attended a virtual event that began with a dreadful moment we have all seen throughout the past year: a blank stare from the presenter. The glare…