Future-proofing your career is about establishing a digital personality that meets your audience long before you do. Future-proofing your event career starts by acknowledging that our society has gone through a massive…
Event Management
The Royal Agricultural Winter Fair (“The Royal”) was established in November 1922 to provide a showcase for Canada’s very best in agriculture and equestrian sport. Now the world’s largest combined indoor agricultural…
Wow, it’s impressive to see how the Azuridge Estate team combined innovative experiential marketing with community outreach through the ‘Spread Love’ initiative. Congrats to the Azuridge Estate team for combining innovation, community…
What an impressive feat by Glam Cam at the FIS Snowboard Big Air World Cup in Edmonton! Despite the frigid conditions, the team successfully executed a 360 video booth activation that captured…
As an entrepreneur in a highly competitive industry where pricing is not standardized, there is no set barrier to entry, and no agreed-upon pricing model, determining what to charge to both make…
Redstone Agency, rocks the SMA’s. The Sponsorship Marketing Council Canada (SMCC) was created in 2004 to drive advancements in the field of sponsorship marketing. Its mission is to help brand marketers, agency…
By Dave Lutz. Just when we thought we were turning the corner on a rise in Covid cases, we are hearing about short-term cancellations of conventions once again as the Delta variant…
As vaccinations roll out across North America, people are getting hopeful that a return to ”Live” will be inevitable, and a huge push back to “normal” will occur. What we have seen,…
By Maggie Barton Baird. Recently I attended a virtual event that began with a dreadful moment we have all seen throughout the past year: a blank stare from the presenter. The glare…
By Rachel Klar CMP. Regardless of whether you’re new to the industry or a seasoned veteran, mentorship is important to an individual’s personal and professional development. An ongoing relationship between a mentor,…