By Julia O’Grady A virtual event should not be a recreation of what your live event was going to be. Your virtual event should be what you envision your event would look…
Event Business
Reposted with permission from Jones PR. Written by By James Bost Organizations can spend a considerable amount of Money to create a new brand. Since business environments change constantly, rebranding can help a…
By Mary Foley Do you feel like you might be struggling to get the respect and credit you deserve? In today’s business world, we constantly work to establish ourselves; as a brand,…
By Emily Lyons Standing under the umbrella of the event marketing profession is experiential marketing, a perspective to marketing that is rapidly gaining ascendancy. Without getting too broad, or too narrow, “experiential marketing”…
By Angie Jackson, courtesy of ITA Group When it comes to measuring the success of an event, it’s imperative to plan ahead. If the purpose of your event is to increase product…
What is it about planning an event that throws even the most confident entrepreneur right back to childhood fears? All of our insecurities tend to pop up. What if no one comes?…
All corporate event planners wear a number of hats when it comes to planning. Project managers, accountants, designers, and so much more and while we are not lawyers we deal with a…
Five Secrets to Winning Event Business Awards By Stacy Wyatt, Founder & Publisher, Canadian Special Events Magazine Entering award competitions for event professionals is important. Not just to win but also for…
If you’re wondering if industry awards matter, the simple answer is yes. This is true whether you’re an actor competing for an Oscar, a hockey team competing for the Stanley Cup or…
You receive an RFP from a potential client and you know several of your competitors have likely received the same RFP. How do you set yourself apart from the crowd? What are…
The term “mass personalization” may seem paradoxical. But for your meetings to continue to thrive, you must deliver personalized experiences to a large group of people. Every other month, I anxiously await…
Event planning billing processes can be as unique as the event planner that you choose to engage. Billing and how we build budgets / fees is often a taboo subject and when…
Published on Linkedin By Audrey Esar As a planner, much of our time is spent researching and requesting information from suppliers and vendors. Finding the right fit for an event space, an entertainment…
Courtesy of www.corporatesufi.com The basis of every relationship is trust, and trust is born out of an expectation or result of integrity. Integrity is the conscious decision to be true in both words…
Know your client You would not pitch a ball to your 8-year-old the same way you would to your 16-year-old who’s just dying to hit one out of the park. The same…
A good night sleep equals a good business model. Google the most stressful careers and event planner will come up anywhere from 3rd to 8. Apparently the only jobs more stressful are…
By Alex Bickers I once had a new client call into the office looking for a quote for temporary event staff. Nothing out the ordinary for my business, but what struck me…
Why is Event Planning the 6th most stressful career? As someone who has been in the event industry for over 13 years, I have seen events from every angle and experienced the…
Have you ever wanted something so bad, that you were willing to pay just about anything to get it? Tapping the concierge service in a swank hotel is one way to…
Avoid These Pitfalls When Responding to an RFP If you want the job, you need to look knowledgeable and professional with your proposal. Many organizations use a Request for Proposal (RFP) process for…