Business

The High Cost of Hybrid

By Lisa Block. Our clients and leading industry associations (for example, PCMA’s latest glimpse of our industry’s future, the business recovery dashboard) are turning their attention to future hybrid and face-to-face (f2f)…

mentorship is a vital part of the business ecosystem

Mentorship Matters

By Rachel Klar CMP. Regardless of whether you’re new to the industry or a seasoned veteran, mentorship is important to an individual’s personal and professional development. An ongoing relationship between a mentor,…

Creating a Virtual Event With a New Vision

By Julia O’Grady A virtual event should not be a recreation of what your live event was going to be. Your virtual event should be what you envision your event would look…

What you Should Know when Considering a Brand Change

Reposted with permission from Jones PR. Written by By James Bost Organizations can spend a considerable amount of Money to create a new brand. Since business environments change constantly, rebranding can help a…

Are You Guilty Of These 5 Powerless Behaviours?

By Mary Foley Do you feel like you might be struggling to get the respect and credit you deserve? In today’s business world, we constantly work to establish ourselves; as a brand,…

5 Questions to Answer After Each Live Brand Experience

By Emily Lyons Standing under the umbrella of the event marketing profession is experiential marketing, a perspective to marketing that is rapidly gaining ascendancy. Without getting too broad, or too narrow, “experiential marketing”…

Measuring Event Success? Ask Yourself These 5 Questions

By Angie Jackson, courtesy of ITA Group When it comes to measuring the success of an event, it’s imperative to plan ahead. If the purpose of your event is to increase product…

Custom

Why Event Branding Matters

What is it about planning an event that throws even the most confident entrepreneur right back to childhood fears? All of our insecurities tend to pop up. What if no one comes?…

Five Secrets to Winning Event Awards

Five Secrets to Winning Event Business Awards By Stacy Wyatt, Founder & Publisher, Canadian Special Events Magazine Entering award competitions for event professionals is important. Not just to win but also for…

Entering Industry Awards Offers BIG Marketing Value

If you’re wondering if industry awards matter, the simple answer is yes.  This is true whether you’re an actor competing for an Oscar, a hockey team competing for the Stanley Cup or…

The Art of Mass Personalization

The term “mass personalization” may seem paradoxical. But for your meetings to continue to thrive, you must deliver personalized experiences to a large group of people. Every other month, I anxiously await…

The Principles of an Effective RFP

Published on Linkedin By Audrey Esar As a planner, much of our time is spent researching and requesting information from suppliers and vendors. Finding the right fit for an event space, an entertainment…

The Meaning & Value of Integrity in Your Business

Courtesy of www.corporatesufi.com The basis of every relationship is trust, and trust is born out of an expectation or result of integrity. Integrity is the conscious decision to be true in both words…

Toss ’em A PITCH They Can Hit

Know your client You would not pitch a ball to your 8-year-old the same way you would to your 16-year-old who’s just dying to hit one out of the park. The same…

Taking Care of YOU So You Can Take Care of Business

Taking Care of YOU So You Can Take Care of Business

A good night sleep equals a good business model. Google the most stressful careers and event planner will come up anywhere from 3rd to 8. Apparently the only jobs more stressful are…

6th Most Stressful Career….But You LOVE it!

Why is Event Planning the  6th most stressful career?  As someone who has been in the event industry for over 13 years, I have seen events from every angle and experienced the…

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