What an impressive feat by Glam Cam at the FIS Snowboard Big Air World Cup in Edmonton! Despite the frigid conditions, the team successfully executed a 360 video booth activation that captured the iconic snowboard ramp as a backdrop, providing guests with a memorable experience. Their social media savvy approach ensured that attendees shared their experiences, creating thousands of impressions for Explore Edmonton. Kudos to Glam Cam for bringing their A-game to this world-class outdoor winter event!
On December 10th, 2022 Edmonton hosted the first ever FIS Snowboard Big Air World Cup in Commonwealth Stadium – a world class outdoor winter event in a football stadium where the centerpiece was a 147 ft tall & 483 ft long snowboard ramp.
This event welcomed athletes from all over the world & had up to 14,000 attendees. Glam Cam was hired by Explore Edmonton as the main marketing activation to promote guest engagement (up to 14,000 attendees). Concept: Use a 360 video booth to capture guests with the iconic backdrop, while also promoting social sharing Glam Cam executed a full day 360 event in the middle of winter with no heat source. 200+ high quality videos were created, plus 1000’s of impressions were created for our clients.