By Melissa Deslauriers. Much of what I’ve learned can’t ever be gleaned from a textbook. Ours is a hands-on industry, and I was fortunate to have some incredible mentors who helped me…

By Melissa Deslauriers. Much of what I’ve learned can’t ever be gleaned from a textbook. Ours is a hands-on industry, and I was fortunate to have some incredible mentors who helped me…
By Liz Clark. Over the last several months, I’ve become well acquainted with the government programs designed to help support our industry in this time of need. In some ways, you could…
By Chad Brincheski. A year ago, I didn’t know much about digital events, and if I’m honest, I didn’t want to know. The few I had attended were glorified zoom calls with…
As vaccinations roll out across North America, people are getting hopeful that a return to ”Live” will be inevitable, and a huge push back to “normal” will occur. What we have seen,…
By Maggie Barton Baird. ‘The Startup Community Way” by Brad Feld and Ian Hathaway is one of my favourite books about startup ecosystems. One of the main lessons from the book and…
At the Canadian Opera Company’s 2019 Centre Stage Gala, Subaqueous, guests were invited to journey from land to sea, plunging beyond the surface of all things ordinary and diving into fantasy. The…
The creative team at Pacific Destination Services (PDS) imagined and designed a spectacularly successful West Coast Rainforest Party in the Exhibit Halls of the Vancouver Convention Centre. The concept was to capture…
The wedding was in the making for over a year. The bride asked for a 100 – person long table dinner in the middle of the Cowichan Lake Wilderness Forest with harvest…
The team at e=mc2 events landed a dream event when their client came to them with dreams of their own. Ones that would immediately set their minds spinning with imagination and big,…
When one of Canada’s leading financial institutions began coordinating their summer employee appreciation event for 3,000 to 4,000 honoured staff members, they had to take a range of preferences into consideration. “Our…
The Grand Hotel & Suites Toronto is a hidden gem. Sitting a stone’s throw away from the hub of Toronto at Yonge and Dundas Square, The Grand Hotel is one of the…
By Emily Lyons Standing under the umbrella of the event marketing profession is experiential marketing, a perspective to marketing that is rapidly gaining ascendancy. Without getting too broad, or too narrow, “experiential marketing”…
Mr. Wilson is the modern day interpretation of your childhood ice cream parlor. A gentleman that spreads happiness anywhere a gourmet pleasure is required. His various ice cream bar formats can be adapted…
Do you remember going to mom or dad’s big work Christmas parties when you were a kid? Those kinds of get togethers seem to have disappeared, along with the payphone and the…
During the early 19th century, a small number of married couples gained significant notoriety with performances called Second Sight. The Evasons are one of very few couples in history who have mastered this…
Last year was a watershed moment for event planning. Traditional events rapidly gave way to experience planning as more event planners and organizers started recognizing that events need to be more…
The guest experience is one of the most important factors that should be considered when planning an event. It is essential that the event manager prioritizes this issue and puts themselves in…
We have all attended conferences that left us feeling short-changed and uninspired. These days, conferences and conventions are working hard to reinvent the same old formats and introduce fresh, unconventional elements to…
Seneca Students Create Inspiring Spaces For Annual Competition Inspired Spaces is a tabletop competition showcasing the talents of Seneca’s Event Management – Event and Exhibit Design students. The event, which has been running…