“Working with Sol De Janeiro for the Delicia Drench launch was a dream come true” — Monica Gomez, Founder & CEO, The Concierge Club
Toronto’s premier event marketing firm, The Concierge Club, orchestrated yet another triumphant brand activation event for the luminary in Brazilian beauty, Sol De Janeiro, with their Delicia Drench product launch. Unveiled through two exclusive and interactive experiences, the campaign was nothing short of epic.
An Influencer Soirée at Her Majesty’s Pleasure
The spectacle commenced with an influencer-exclusive event at Yorkville’s elegant Her Majesty’s Pleasure. This was a realm where luxury treatments met the vivacious spirit of Sol De Janeiro, offering facials, nail art, pedicures, and massages, all infused with the essence of Delicia Drench. The venue was transformed into a brand-centric oasis, echoing the tropical allure of the product line. The influencers were treated to bespoke experiences, such as:
- Skin pampering with Delicia Drench facials
- Nail artistry echoing the brand’s vibrant aesthetics
- Custom mocktails and cocktails inspired by the brand
- Massages and pedicures for a complete indulgence
- Custom product artwork elevating the brand’s presentation
- Lavish gifting that included branded robes, slippers, and more fabulous gifts
- Culinary delights with an Acai Bowl station and a dessert table featuring exotic Brigadeiros and Lavender Caviar
The Eaton Centre Pop-Up
The indulgence was extended to the public with a 20′ x 20′ pop-up activation set right across from Sephora in Toronto Eaton Centre. From February 23rd to 25th, the space became an epicentre of brand engagement. The event included:
- Product trials to experience Delicia Drench firsthand
- Education stations for in-depth brand storytelling
- A cool Plinko game for interactive fun and giveaways
- The tantalizing taste of Brazil with delish Brigadeiros
- An immersive ASMR soundscape journey
- A social media-ready Boomerang Photo Opportunity
Strategizing the Sensory Journey
The Concierge Club’s strategy was laser-focused on providing a full brand immersion, seamlessly blending experiential marketing with retail activation. This strategic approach was designed to maximize both impact and engagement, amplifying Sol De Janeiro’s brand presence and forging a deeper connection with its vibrant culture.
“Working with Sol De Janeiro for the Delicia Drench launch was a dream come true. We wanted to encapsulate the product’s essence in every detail of the event, creating a memorable experience that resonates with the brand’s joie de vivre,” says Monica Gomez, Founder and CEO of The Concierge Club.
The event was captured in by photographers at Mango Studios. For further details or inquiries about this extraordinary launch event, please follow Monica and the team @ theconciergeclub.com.