Wildfire is a dynamic event agency renowned for creating powerful, genuine brand experiences that resonate long after the event concludes. Founded on the principles of transparency and efficiency, Wildfire combines a nimble, independent structure with the deep industry knowledge of its veteran team to deliver unforgettable experiences.
Destination Vancouver, sponsoring the Travel Classics Conference, set out to enchant a distinguished group of North American and International Media with an evening celebrating the city’s esteemed culinary landscape and breathtaking natural vistas. In a creative partnership, Wildfire Experiential and Events masterfully captured Vancouver’s dynamic urban food culture, presenting it amidst the city’s scenic beauty.
“When planning this event, we always prioritized bringing authentic Vancouver features to life”
— Bianca Knop, Founder of Wildfire Experiential and Events
The event took place at UBC Farm, nestled in a 90-year-old coastal hemlock forest on the ancestral, unceded territory of the Musqueam people. This venue, a hub for teaching, research, and advancing a sustainable, food-secure future, epitomizes the field-to-fork ethos revered by Vancouver’s top dining establishments, making it the perfect backdrop for the culinary expedition.
Amidst a forest of poplar trees, the dining setup was thoughtfully designed to mirror the natural elegance of the setting. Dark wood harvest tables stood out against a backdrop of white and grey, with grey slate chargers adding texture and contrast to the stunning tablescapes adorned with seasonal florals and foliage.
The evening began with a guided tour of UBC Farm, which showcased the seasonal produce and herbs that would later feature in the dinner.
Seated under the stars within the forest, guests enjoyed a four-course meal that celebrated Vancouver’s cultural diversity. The culinary journey spanned Indigenous-inspired charcuterie boards from Tawnshi, an Afghan-themed appetizer and main course by Chef Kevin Emery of Zarak, and dessert by Chef Betty Hung from Beaucoup Bakery.
“It truly was a night to remember. Not only the beauty of our surroundings but also the beauty of the conversations, laughter, and delicious food and beverage. People often spend conference days locked inside between four walls and a desk.
“This evening allowed our guests to truly immerse themselves in what makes Vancouver so amazing,” says Kelly Thorpe, Founder at Wildfire Experiential and Events.
“Whether it was fresh ingredients, gifting elements from local businesses, décor accents, or showcasing some of the most talented local culinary talents, we wanted to layer the vibrance of the city into the beauty of our surroundings.”
— Bianca Knop, Founder of Wildfire Experiential and Events
DECOR: Bold Event Creative
CATERING: Peake of Catering, Tawnshi, Zarak, Beaucoup Bakery
ENTERTAINMENT: Evan Kennedy
VENUE: UBC Farm
PHOTOGRAPHER: Mark Kinskofer
To Learn More of Wildfire Experiential + Events, visit their social media pages and website, wildfireevents.ca.
