Tag: Marketing

The Power of Experiential Marketing

Best Experiential Marketing Event - Mandell Entertainment, Toronto, ON for Roots Northern Lights Three extraordinary examples of how to use experiential marketing to cut through the clutter and connect directly with the…

Measuring Event Success? Ask Yourself These 5 Questions

By Angie Jackson, courtesy of ITA Group When it comes to measuring the success of an event, it’s imperative to plan ahead. If the purpose of your event is to increase product…

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Why Event Branding Matters

What is it about planning an event that throws even the most confident entrepreneur right back to childhood fears? All of our insecurities tend to pop up. What if no one comes?…

The Art of Mass Personalization

The term “mass personalization” may seem paradoxical. But for your meetings to continue to thrive, you must deliver personalized experiences to a large group of people. Every other month, I anxiously await…

Marketing to Planners Should Never Be a One Night Stand

Marketing to event professionals is unique. One off ads or cold calling will not get you the results you want. The traditional drivers, such as promotions, sales, time sensitive offers or discounts…

Honda Indy Enjoys Successful Weekend in Toronto

July 17, click 2013 – Accompanied by beautiful weather, click and a passionate team of staff and volunteers, the 2013 Honda Indy Toronto, located at Exhibition Place, delivered riveting races with the…

It’s time to spread your wings and TWEET!

Below was a Tweet sent out by my good friend Eric Kazekewski who’s been a fantastic resource and community member in the #eventprofs network! He’s the Marketing Director for Echolon and is…

Engaging consumers with ‘Ad-vertainments’.

 I’m going to start this off with a bunch of questions (as I always like to do)! Would you stop in your tracks to play catch with an NFL quarterback, as if…

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