Tag: Social Media

Marketing to Planners Should Never Be a One Night Stand

Marketing to event professionals is unique. One off ads or cold calling will not get you the results you want. The traditional drivers, such as promotions, sales, time sensitive offers or discounts…

It’s time to spread your wings and TWEET!

Below was a Tweet sent out by my good friend Eric Kazekewski who’s been a fantastic resource and community member in the #eventprofs network! He’s the Marketing Director for Echolon and is…

Engaging consumers with ‘Ad-vertainments’.

 I’m going to start this off with a bunch of questions (as I always like to do)! Would you stop in your tracks to play catch with an NFL quarterback, as if…

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