Marketing to event professionals is unique. One off ads or cold calling will not get you the results you want. The traditional drivers, such as promotions, sales, time sensitive offers or discounts…
Tag: Social Media
Forget Facebook -Studies Show ROI on Instagram Ads Much Higher
Instagram Advertising Will Expand The forecast for paid social ads in 2015 is foggy. While many marketers put their money into paid social media ads, the return isn’t what many would…
Faster than a speeding bullet! More powerful than a blog post!! Able to leap through platforms with a single click?
Welcome to Toronto – POST G20… I’m not going to discuss protestors, politics, police or commentary. If you are looking for answers regarding what transpired in downtown Toronto last month, close this…
It’s time to spread your wings and TWEET! Twitter is NOT about what you had for Lunch! Try it already!
Below was a Tweet sent out by my good friend Eric Kazekewski who's been a fantastic resource and community member in the #eventprofs network! He’s the Marketing Director for Echolon and is…
Engaging consumers with ‘Ad-vertainments’.
I’m going to start this off with a bunch of questions (as I always like to do)! Would you stop in your tracks to play catch with an NFL quarterback, as if…
