Take Your Seat

Take your seat; the meeting is about to begin after the lockdown is over. Let’s talk trends, and let’s fill the room. Whether your meeting is small, medium or large, creativity whether…

Why Technology Should Be At The Core Of Your Event Strategy

By Anja Grcar.  We’ve said time and time again that the events industry is changed forever. The pandemic normalized virtual events and accelerated the adoption of various event tech solutions. Some might even say that…

Hybrid Event Agenda Design With Mahoganey Jones

by Daniel Mitchell. I had the pleasure of discussing hybrid event agenda design with my special guest Mahoganey Jones, CMP, DES, HMCC CEO & Founder at Event Specialists. Mahoganey shared some insightful ideas…

Photo: George Milton

Conference Organizers: What Is Your Duty of Care?

By Dave Lutz. Just when we thought we were turning the corner on a rise in Covid cases, we are hearing about short-term cancellations of conventions once again as the Delta variant…

Creating Impactful Experiences

By Tami Adams. Like many of you, I’ve often wondered how I could help people in our communities who are struggling emotionally or feeling overwhelmed by the unprecedented nature of this moment…

The Importance of Personal Branding in Events

By Leanne Calderwood, CMP. You’ve likely heard it said you should “build a personal brand.”   And when you work for a larger organization, you may question whether having a personal brand is…

My Daughter’s Story

By Marty Robson. I’ve always thought that I lived a charmed life. I have two incredible children with whom I have a magical and unbreakable bond, and I make a living doing…

Announcing the 2021 Canadian Event Awards Finalists

Thank you and congratulations to everyone who participated in this year’s competition, and a special thank you to our esteemed panel of judges who remained committed to this process amid the challenges…

Tales from the Darkside

By Melissa Deslauriers. Much of what I’ve learned can’t ever be gleaned from a textbook. Ours is a hands-on industry, and I was fortunate to have some incredible mentors who helped me…

One Voice

By Liz Clark. Over the last several months, I’ve become well acquainted with the government programs designed to help support our industry in this time of need.  In some ways, you could…

Why I invested in a Digital Event Platform

By Chad Brincheski. A year ago, I didn’t know much about digital events, and if I’m honest, I didn’t want to know. The few I had attended were glorified zoom calls with…

The Future of Events – Not as Live as You Think

As vaccinations roll out across North America, people are getting hopeful that a return to ”Live” will be inevitable, and a huge push back to “normal” will occur. What we have seen,…

A Few Thoughts on Associations

By Maggie Barton Baird. ‘The Startup Community Way” by Brad Feld and Ian Hathaway is one of my favourite books about startup ecosystems. One of the main lessons from the book and…

Communication is Critical

By Maggie Barton Baird. Recently I attended a virtual event that began with a dreadful moment we have all seen throughout the past year: a blank stare from the presenter. The glare…

The High Cost of Hybrid

By Lisa Block. Our clients and leading industry associations (for example, PCMA’s latest glimpse of our industry’s future, the business recovery dashboard) are turning their attention to future hybrid and face-to-face (f2f)…

Revenge Travel is Alive in the Minds of Leisure Travellers

“We are living in a Boredom Economy”. Boredom is often a sign that something does not feel meaningful. Therefore, feeling bored can result in various kinds of behaviour that increase risk-taking and…

mentorship is a vital part of the business ecosystem

Mentorship Matters

By Rachel Klar CMP. Regardless of whether you’re new to the industry or a seasoned veteran, mentorship is important to an individual’s personal and professional development. An ongoing relationship between a mentor,…

My COVID Story

By Jian Magen. It’s difficult to know where to begin, as I have yet to understand where and how it will end. The fact is, that like many (next to the birth…

Beyond Hybrid: Repackaging Your Conference Content

By Dave Lutz. Over the past nine months, many industry experts have proclaimed that meetings and conferences are forever changed and hybrid is here to stay. While I agree in principle, I…

Three Emerging Event Trends for 2021

Obviously, 2020 did not turn out to be the year the experiential marketing and events industry originally intended. It was projected to be a year of prosperity; it was the beginning of…