By Leanne Calderwood, CMP. You’ve likely heard it said you should “build a personal brand.” And when you work for a larger organization, you may question whether having a personal brand is…
My Daughter’s Story
By Marty Robson. I’ve always thought that I lived a charmed life. I have two incredible children with whom I have a magical and unbreakable bond, and I make a living doing…
Want to Work? Great Event Jobs Ahead!
People who plan events come from various backgrounds and often have a diverse skill set curated through unique experiences. To succeed as an event professional, one needs to be a strategic thinker,…
Announcing the 2021 Canadian Event Awards Finalists
Thank you and congratulations to everyone who participated in this year’s competition, and a special thank you to our esteemed panel of judges who remained committed to this process amid the challenges…
Event Jobs – June 1, 2021
People who plan events come from various backgrounds and often have a diverse skill set curated through unique experiences. To succeed as an event professional, one needs to be a strategic thinker,…
Tales from the Darkside
By Melissa Deslauriers. Much of what I’ve learned can’t ever be gleaned from a textbook. Ours is a hands-on industry, and I was fortunate to have some incredible mentors who helped me…
One Voice
By Liz Clark. Over the last several months, I’ve become well acquainted with the government programs designed to help support our industry in this time of need. In some ways, you could…
Why I invested in a Digital Event Platform
By Chad Brincheski. A year ago, I didn’t know much about digital events, and if I’m honest, I didn’t want to know. The few I had attended were glorified zoom calls with…
A Few Thoughts on Associations
By Maggie Barton Baird. ‘The Startup Community Way” by Brad Feld and Ian Hathaway is one of my favourite books about startup ecosystems. One of the main lessons from the book and…
Communication is Critical
By Maggie Barton Baird. Recently I attended a virtual event that began with a dreadful moment we have all seen throughout the past year: a blank stare from the presenter. The glare…
Event Jobs April 12
People who plan events, come from a multitude of different backgrounds and often have a diverse skill set curated through unique many experiences. To succeed as an event professional one needs to…
The High Cost of Hybrid
By Lisa Block. Our clients and leading industry associations (for example, PCMA’s latest glimpse of our industry’s future, the business recovery dashboard) are turning their attention to future hybrid and face-to-face (f2f)…
Mentorship Matters
By Rachel Klar CMP. Regardless of whether you’re new to the industry or a seasoned veteran, mentorship is important to an individual’s personal and professional development. An ongoing relationship between a mentor,…
Event Jobs – March 19
Manager, Stewardship and Events World Wildlife Federation (WWF), Toronto, ON Apply on Indeed Events Coordinator First Nations Financial Management Board, West Vancouver, BC Apply on Indeed Meeting and Events Manager Club Med,…
My COVID Story
By Jian Magen. It’s difficult to know where to begin, as I have yet to understand where and how it will end. The fact is, that like many (next to the birth…
Beyond Hybrid: Repackaging Your Conference Content
By Dave Lutz. Over the past nine months, many industry experts have proclaimed that meetings and conferences are forever changed and hybrid is here to stay. While I agree in principle, I…
Three Emerging Event Trends for 2021
Obviously, 2020 did not turn out to be the year the experiential marketing and events industry originally intended. It was projected to be a year of prosperity; it was the beginning of…
Event Jobs March 6
Senior Director, Partnerships, Music & Live Events MLSE (Maple Leaf Sports & Entertainment Partnership) Company Location Toronto, ON Apply here Marketing Manager – Events and Sponsorship, TELUS Agriculture TELUS, Vancouver, BC Apply…
Can We Be Sustainable in a COVID World?
By Wendy La. About a year ago, everything in the events industry was looking up, in fact, looking way up. The industry was valued at $1,100 billion in 2018, with expectations to…
Selecting the Event Platform That’s Right For You
By Melissa Deslauriers Chats, polls, registration, monetization, live, archive, and the list goes on. When it comes to virtual online events, there are many things to consider, especially when selecting a supporting event…
