Tag: event marketing

The Power of Experiential Marketing

Best Experiential Marketing Event - Mandell Entertainment, Toronto, ON for Roots Northern Lights Three extraordinary examples of how to use experiential marketing to cut through the clutter and connect directly with the…

5 Questions to Answer After Each Live Brand Experience

By Emily Lyons Standing under the umbrella of the event marketing profession is experiential marketing, a perspective to marketing that is rapidly gaining ascendancy. Without getting too broad, or too narrow, “experiential marketing”…

The Art of Mass Personalization

The term “mass personalization” may seem paradoxical. But for your meetings to continue to thrive, you must deliver personalized experiences to a large group of people. Every other month, I anxiously await…

Marketing to Planners Should Never Be a One Night Stand

Marketing to event professionals is unique. One off ads or cold calling will not get you the results you want. The traditional drivers, such as promotions, sales, time sensitive offers or discounts…

RFP Tips for Winning the Job

Avoid These Pitfalls When Responding to an RFP If you want the job, you need to look knowledgeable and professional with your proposal. Many organizations use a Request for Proposal (RFP) process for…

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