By Emily Lyons Standing under the umbrella of the event marketing profession is experiential marketing, a perspective to marketing that is rapidly gaining ascendancy. Without getting too broad, or too narrow, “experiential marketing”…
The term “mass personalization” may seem paradoxical. But for your meetings to continue to thrive, you must deliver personalized experiences to a large group of people. Every other month, I anxiously await…
Marketing to event professionals is unique. One off ads or cold calling will not get you the results you want. The traditional drivers, such as promotions, sales, time sensitive offers or discounts…
Avoid These Pitfalls When Responding to an RFP If you want the job, you need to look knowledgeable and professional with your proposal. Many organizations use a Request for Proposal (RFP) process for…
Instagram Advertising Will Expand The forecast for paid social ads in 2015 is foggy. While many marketers put their money into paid social media ads, the return isn’t what many would…
