SOS is working with event organizers and producers to create commercial activations that will provide guests with an immersive augmented reality (AR) experience in virtual, hybrid, and live contexts. The idea for…

SOS is working with event organizers and producers to create commercial activations that will provide guests with an immersive augmented reality (AR) experience in virtual, hybrid, and live contexts. The idea for…
I know your busy, pent-up demand has event professionals scrambling to catch up, but the truth is attendance is down for the majority of events, but that wasn’t the case for two…
Throughout the epidemic, one of the largest obstacles for philanthropic and non-profit organizations was their ability to stay in touch with donors. They could not congregate inside the gallery due to COVID,…
Jet Entertainment‘s Experiential Marketing Team was hired by Hersh Realty Group to launch “FourME Condos,” a pre-construction development by The Lash Group. This experience targeted Toronto’s most successful pre-construction realtors and introduced them to The…
My cooking talent is best described as surprisingly intuitive,… mostly because I make it up as I go along and it’s a surprise when it works but I love to cook and…
In 2019, Julius Solaris brought “The Event Innovation Lab” education series to CSE Live 2019 at Evergreen Brick Works. The series was sponsored by Digital Summit Series, represented by Matthew Sessions, Evenium, Inc., represented by Benjamin Leikach, and Québec…
The Juno Awards celebrate Canadian music; the Opening Night Awards is traditionally the party and celebration for artists and their teams. The e=mc2 events team was hired to produce the event presented…
Nominated for Best Outdoor Event, Bright Lights Windsor by The City of Windsor displays a world of celebrations and creates lifelong memories. Bright Lights Windsor 2021, welcomed over 100,000 guests to “create…
If you’re not leveraging the unique local experiences of the destination you’ve chosen to host your event, you’re letting your guests down. Tranquillity Cove Adventures Perry Gotell in Georgetown, PEI,…
ONLY IN PEI… Last month a select group of planners found themselves “Spudded In” as honorary Islanders with a freshly shucked oyster and a potato-filled shot of moonshine when Meetings & Conventions PEI played…
The SIP AND SEE | Celebration, Nominated for “Best Event for a Private Individual/Group” and produced by Lux Affairs Event Design & Decor, was an epic celebration of a new life, milestone,…
Who’s that out and about (in my best 50s game show voice)? Why that’s none other than our own Vicki Zeppa attending the SITE Canada summer social at the beautiful Island Yacht Club. There’s nothing…
A few years back, we had to cancel an education event 15 minutes into a 4-hour curriculum because the WiFi was so bad none of the attendees could access the lesson. It…
“Golf and Grill presented by Avison Young,” produced by Melanoma Canada & nominated for “Best Event for a Community Based Charity,” was a very cool event that combined two of my favourite…
Connect a positive experience with a brand, and you build fans. Nominated in a few categories, the “Mentos – BaSkateBowl Park” produced by Citizen XM & Cossette does all that and more. It’s an outstanding…
While the event landscape has changed (and will continue to), one thing remains the same: barrierless content accessibility. “Accessibility is not a feature, it’s a social trend.” – Antonio Vieira Santos Our…
I have been writing, presenting, and inspiring trends for the last 35 years. It is an area of my business that I am passionate about. Over the last two years, the types…
A winner of last year’s Best Creative Solution For the 2020 Leafs & Raptors Playoff Campaign, BondBrand Loyalty helped Ford of Canada reward fans who’ve gone above & beyond in their community…
By Maggie Barton Baird. Recently I attended a virtual event that began with a dreadful moment we have all seen throughout the past year: a blank stare from the presenter. The glare…