Author: Isaac Rayment (CEO and Co-Founder of Awe-Nest)
In the ever-evolving world of live event production, true magic happens when innovation meets imagination. For decades, I’ve had the privilege of creating unforgettable experiences across the globe, from the vibrant nightlife of Ibiza to the dazzling musicals of Beijing, from pioneering VR surgical training at Harvard to launching AR-enhanced video games with Ubisoft, and even crafting projection-mapped sets for TED Talks. What binds these experiences together is innovation, the driving force behind every groundbreaking moment
Today, the landscape of event production is saturated with sameness. In a world where the Human Chronome Project estimates 190 billion unique human experiences daily, standing out is more challenging than ever. The risk of falling into the trap of imitation is real, replicating past successes can lead to creative stagnation, resulting in what I call the “mirror effect,” where originality becomes a reflection of what’s already been done.
When I approach new projects, I focus on the Innovation vs. Imitation scale. I challenge clients to push the boundaries of their expectations, encouraging them to embrace bold, new ideas rather than defaulting to the familiar. This approach goes beyond adding a wow factor; it’s about creating an experience that truly resonates and leaves a lasting impact.
Take, for instance, the opportunity I had to work with the renowned fashion mogul Roger Gingerich during TIFF 2023. The goal was clear: elevate his Fashion Film party with an activation so impactful it would be unforgettable and shareable. The result? The world’s first AR-enhanced holographic photobooth; HoloPhoto.
So, what makes HoloPhoto a game-changer?
The Concept:
HoloPhoto is not just a photobooth; it’s an interactive, futuristic experience that transforms event guests into holograms. This cutting-edge technology delivers a unique, customizable experience that aligns perfectly with any brand or event theme.
How It Works:
- Setup: Awe-Nest sets up the Holo booth at your event, requiring only a standard power outlet and a 10’x10’ space.
- Capture: Guests are photographed against a green screen.
- Transformation: Our technical wizards turn these photos into mesmerizing holograms.
- Keepsake: Each guest receives a bespoke card embedded with a holographic video, viewable on their smartphone without any app.
The Experience:
- For Guests: They engage in a fun, memorable production process, resulting in a unique holographic keepsake.
- Interaction: Guests can view their holograms by scanning a QR code on their card with their smartphone—no app needed.
- Branding: Cards are fully customizable, incorporating logos, videos, music, and animations to enhance your brand’s presence.
- Requirements: Just a power outlet and a small space—Awe-Nest handles the rest.
How do we book the HoloPhoto booth? Contact us through our website at www.Awe-Nest.com or at innovations@awe-nest.com for all the details!
Let the Journey Begin
Awe-Nest loves to create and execute custom, bespoke solutions tailored to the specific needs of their clients. If you want to turn your next event into an unforgettable experience, the Holo Photo Booth is your answer. Reach out to us today and let’s start creating magical moments together!
