Toronto is in the midst of a musical revolution that stretches far beyond the names of Drake and The Weeknd. There is a new generation of local artists ready to lead the city known as “the 6” into a new era full of musical experiences.
Wind back the clocks a few years. Could you have predicted half of the things we have now? The scene keeps evolving in exciting and unexpected directions and today, we are at the start of a musical revolution. Genres such as Rock and Roll, Motown, Disco, Girl Groups and many other styles of music, continue to be revisited by corporate event professionals when they are given themes from the past to execute. These are classics that will never fade but today’s clients; a new generation of millennial influencers, are looking for collaborations, live experiences and technology-driven acts. This is what is driving the decision-making process within large corporations.
Leading the northern uprising is a series of young talented performers who’s passion is to change the way the corporate event industry thinks about music. The trend is based on letting opposites attract, creating a new type of disruption, and changing the status quo.
Here are the results of the latest hunt; fresh and original to keep the entertainment world fresh and ever-evolving.
• A female vocalist singing with a beatboxer
• Pairing a Soprano with a Spoken Word rapper
• Rock & Roll Dueling Female Cellists
• An Electric harpist who plays alongside a cellist with a DJ
These are just a few of the classically trained young artists that are breaking down barriers in the music scene. These collaborations are brilliant, cool and very on-trend. Not only do these performers learn to make music together, but they are also being advised on choreography, styling and delivery. Ultimately the engagement with the audience is more powerful and speaks to the importance of change. We as event professionals should always be leaping out of that comfort zone and encouraging our clients to take game-changing risks. Toronto is being recognized around the world for its unique style and the birth of many new musicians who are breaking ground. At the Idea Hunter it is our mission to stay on top and continue to teach young artists how to earn a living by entertaining in an ever-changing world.
Always hunting for fresh new ideas, be sure to follow @the_idea_hunter to see their latest catch.
Heart-Centric Entrepreneur, Leader, Mentor, Changemaker, Visionary, Creative & Passionate
Janice Cardinale is President of Cardinale Creative, a content writer for MPI Global & United Colours of Design and the Associate Editor at Canadian Special Events Magazine.
She is a sought-after public speaker on trends in the event industry, has pioneered two businesses, Only Accessories & The Idea Hunter, both of which were sold successfully and has had an incredible 35 years in fashion, design and events.
In 2021, Cardinale Creative was built to give back to the event community as a way to pay it forward. At the heart of this business are the mission projects that Janice curates and executes to raise funds for student bursaries, mental & physical health and event professionals struggling since the pandemic began.
Janice is a board chair for the Event and Creative Design program at Seneca College has served on many advisory board and association committees including MPI both locally and globally. Her ideas continue to gather attention from many in the event industry around the world and her love of events, people and beauty continue to be her driver.
Connect with Janice on LinkedIn ~ Instagram