Oakley commissioned Moment Factory to design and produce a multimedia environment for the launch of its new Disruptive By Design campaign.
This major event celebrated the company’s legacy and culture of disruption while pointing the way to its innovative future. Working with several different spaces in Studio Red in Los Angeles, Moment Factory delivered an immersive interactive experience touching on the brand’s history, values, design and innovations.
Among other things, Moment Factory created a room featuring 270-degree projection screens to highlight Oakley CEO Colin Baden’s speech and create an immersive environment for the cocktail reception. Other interactive rooms allowed guests to reveal the content of wall and floor projections using infrared pointers, which also triggered real-time audio and video effects. Equipped with the ability to interact with the space, visitors enjoyed an exploratory experience in which they discovered the world of Oakley in a completely novel way. The video is available for your viewing pleasure at http://vimeo.com/89144972
Moment Factory is a new media and entertainment studio specialized in the conception and production of multimedia environments combining video, lighting, architecture, sound and special effects to create remarkable experiences. Since its inception in 2001, Moment Factory has created more than 300 installations, events and shows across the world for such clients as Cirque du Soleil, Nine Inch Nails, Madonna, Disney, Microsoft, Sony, Quartier des Spectacles de Montréal and the Los Angeles International Airport (LAX).
Moment Factory’s team of more than 120 talented individuals occupies a dynamic, multifunctional 20,000 square-foot space in Montreal, Canada. In our industrial studios we develop, design and produce the groundbreaking—often interactive—new media installations for which we have earned our reputation as industry leader, building mockups and testing prototypes prior to executing our vision.