Event Marketing

Citizen’s Spectacular US VinFast Launch

VinFast is well known in Vietnam as one of the largest and most ambitious parts of the Vingroup – the largest private corporation in Vietnam. It has become the #1 car seller…

OneWest Event’s Experiential Design with Pizza ATM

Congratulations to OneWest Event’s for their impressive experiential marketing idea that exceeded Connectfirst Credit Union’s expectations! The “Pizza ATM” was a brilliant way to create genuine engagement with the brand while providing…

Diverse group of People standing at a table commenting on what they see on a laptop.

How to Market Your Event to Gen Z

Marketing to Gen Z can be challenging for event marketers as this generation is tech-savvy, socially conscious, and diverse. Traditional marketing methods may not work, and a new approach is necessary to…

Experience Marketing Hit With The Huntress Messenger Box

The first messenger box that opened and started playing music was sent out by The Idea Hunters. The gifts inside the box were all related to Valentine’s Day, in addition to the…

“FourME Condos,” by Jet Entertainment’

Jet Entertainment‘s Experiential Marketing Team was hired by Hersh Realty Group to launch “FourME Condos,” a pre-construction development by The Lash Group. This experience targeted Toronto’s most successful pre-construction realtors and introduced them to The…

The Importance of Personal Branding in Events

By Leanne Calderwood, CMP. You’ve likely heard it said you should “build a personal brand.”   And when you work for a larger organization, you may question whether having a personal brand is…

POP Kollaborative Gets Top Execs Stuck.. on Ducks

By Stacy Wyatt The name Ducks Unlimited may conjure up images from American commercials about hunting, but in Canada, Ducks is all about conservation. Ducks Unlimited wanted their attendees to understand and…

Breathe New Life into Your Event Marketing

  As event marketers, we seek new ways to excite and engage our attendees. In 2014, we saw that video marketing was starting to take off in the events space. Whether it…