“The truth is no online database will replace your daily newspaper, no CD-ROM can take the place of a competent teacher, and no computer network will change how we work.” This infamous quote from a 1995 Newsweek article about the internet is reflected whenever people start talking about producing events in the MetaVerse.
More than 1 million people registered, built their Avatar and paid to watch Floyd Mayweather Jr. prance & dance his way to a “Victory” over Deji Olatunji.
- The 64th Grammy Awards were presented in Roblox this year.
- The MTV Video Music Awards (VMAs) debuted a new category for Best Metaverse Performance.
- Alan Smithson has been selling out floors in the biggest mall in the MetaVerse for more than a year.
- I can go to a site like Agora and lease, rent or build my own event space without any coding required.
The “truth” is technology is advancing exponentially, headsets are getting better, cheaper and more readily available for the average person, but most importantly, THE BETTER EXPERIENCE WILL ALWAYS REPLACE THE POORER ONE.
If digital events are a specialization, you’re currently leveraging, start looking deeper because the events you’re producing today are a placeholder that will be made obsolete sooner than you think.
Author: Jason Koop is a writer, influencer, fan of Canadian event experiences, and VP of Business Development with Canadian Special Events. After more than 15 years in the apparel industry managing accounts for some of the world’s largest designers like Calvin Klein, Tommy Hilfiger, and Vanity Fair Corp, Jason was ready for a change. Combining his relationship-building skills with his marketing background and his new love for events, he has built the largest following of corporate event professionals in Canada for CSE and is helping to lead the brand to a new level of success.