Luxury card brand Lamborghini’s “Urus” made its Canadian debut to 300 guests at the Design Exchange in Toronto earlier this year with the iconic Eatertainment Events & Catering at the helm of the creative design and execution.
With a history of orchestrating launch events for luxury car brands not only in Toronto but worldwide, including the BMW M Series in Istanbul & Capetown — Eatertainment was ready and well versed when they got the call from Lamborghini’s media agency Iris Worldwide to unveil the world’s first Super Sports Utility Vehicle hailed as the fastest SUV on the planet.
The art deco architecture of The Design Exchange provided the perfect atmosphere for the masculine brand with minimalist seating vignettes and simplified florals to accent the venues already stunning environment.
Eatertainment’s Director Sebastien Centner, together with Executive Chef Christopher Matthews, worked in tandem with Lamborghini’s Executive Chef Andrea Zanin to develop the menu. The Inspiration for the cuisine was inspired by the brand’s own philosophy: start with the best of the best ingredients and they did, including serving Italian wines such as Valpolicella and prosecco.
No event is ever without challenges; “It was a US media office working with a Canadian catering & events company for an Italian brand”, says, “so it was an important task to make sure nothing was lost in translation.” said Eatertainment Senior Event Manager Michel Dauda.
“It was important the ingredients were representative of Italy with the focus on the ﬂavours and emphasis on everything being handmade, not overcomplicated but effortlessly ﬂavourful.”
— — Sebastien Centner, Eatertainment’s Director